YouTube’s seeking to allow all music followers to interact with the joy of Coachella, with the platform, for the primary time, internet hosting live-streams of all phases of the sold-out occasion.
The primary weekend of the mega-festival, which will likely be held over three days subsequent month (April 14th to sixteenth) will likely be broadcast in full to all YouTube customers world wide, together with performances by Gorillaz, BLACKPINK, Deadmau5 and extra.
As per YouTube:
“This yr we will likely be dwell streaming Coachella from extra phases than ever earlier than with 6 feeds in motion (double the quantity from final yr) throughout each weekends! Whether or not you are watching from dwelling, overseas, or at events with mates, anybody can tune into Coachella’s YouTube Channel, decide a stage, and watch the performances taking place dwell with the remainder of the followers.”
YouTube may even be internet hosting particular protection of Coachella by way of YouTube Shorts, whereas it is going to even be working unique merch drops throughout live-streams and occasions.
That might present alternatives for manufacturers to tie into the Coachella actions, and get their promotions in entrance of music followers in the course of the occasion. It’ll additionally present a chance to maintain up with the newest traits and trending artists, and be taught what’s resonating with Coachella attendees, by way of on-the-ground streams and protection.
Otherwise you simply would possibly need to tune in to catch a few of the units – and with over 160 artists collaborating, there’s a heap on supply.
It might additionally assist to make YouTube a extra important vacation spot for leisure. Like, it’s already, however with TikTok’s continued rise, YouTube can use occasion protection like this to solidify its place, in some respects.
You possibly can take a look at the Coachella channel on YouTube right here.