How to Use TikTok for Business: A Step-by-Step Guide

At a look, it’d seem to be TikTok is solely a platform for comedy sketches and dancing mothers, however the enterprise alternatives on TikTok are juicy.

In any case, TikTok has 1 billion month-to-month lively customers. It’s the place to see and be seen, which suggests ample alternative for manufacturers to have interaction with audiences in an entire new method. And with the launch of TikTok Procuring, the industrial potential right here solely continues to develop.

Observe the lead of the large manufacturers who’re already optimizing the potential of TikTok, and faucet into trending matters and hashtag challenges, experiment with TikTok reside streams, or mess around with modifying instruments and trending sounds to create high-energy short-form movies that signify your small business.

It could possibly really feel overwhelming, although, particularly in the event you’re new to the platform. So think about this your one-stop store for all you could know to get your TikTok Enterprise Account up and operating.

Learn on to learn to use TikTok for enterprise — from organising an account from scratch to measuring your success.

Find out how to use TikTok for enterprise

Step 1: Get a TikTok Enterprise Account

For those who’ve already acquired a private TikTok account, it’s simple to modify over to a Enterprise Account: simply skip proper to step 4.

1. Obtain and open the TikTok app.
2. Create a brand new private account. You need to use your electronic mail, or log in together with your Google, Twitter or Fb account.
3. Faucet Me within the decrease proper nook, then faucet Edit Profile. Right here, you may add a profile image and bio, plus hyperlinks to different social accounts.
4. To modify to a Enterprise Account, faucet the three dots within the higher proper nook, then Handle Account.

5. Faucet Change To Professional Account and select between Enterprise or Creator.
6. Now, choose the class that greatest describes your model and faucet Subsequent.

7. 7. Add an internet site and electronic mail deal with to your profile.

And that’s it! Congrats in your new TikTok Enterprise Account!

Step 2: Create a profitable TikTok technique

Even in the event you’re a whiz at Instagram or Fb advertising and marketing, it’s essential to do not forget that TikTok is its personal stunning, chaotic beast that requires a selected sport plan. And constructing that sport plan begins with gathering info.

Get to know TikTok

Earlier than you construct a TikTok technique, you could get to know the platform inside and outside. Get conversant in TikTok: spend time searching by way of the movies on the For You web page. Mess around with the modifying options, filters, and results. Spend just a few hours shedding your self within the infinite variations of regardless of the newest dance craze is.

@kallmewhateveryouwant

You’re welcome babes?? IB: @gibz_

♬ Imagine Me – Navos

Perceive the TikTok algorithm

The TikTok algorithm is continually evolving, however you’ve gotta begin someplace. Learn up on how TikTok ranks and distributes movies, and simply what trending movies have in widespread.

Find out about the important thing gamers

At this level, TikTok stars have parlayed their fame into not simply profitable sponsorships but in addition actuality exhibits, film roles, and enterprise ventures. These are the characters round which the TikTok world revolves, however your business or area of interest doubtless has its personal energy gamers. Preserve your eye on these rising stars.

@charlidamelio

dc @chuckygonwild

♬ somebodys watching me – ?

Establish your target market

Earlier than you dive into making your first video, know your viewers. Whereas TikTok is extraordinarily common with youngsters and Gen Z, a variety of demographics have fallen in love with the app.

Supply: Pew Analysis Heart

The place does your goal market overlap with TikTok customers? Or is there a brand new or sudden viewers to achieve right here? When you’ve acquired a superb grasp on who you’re speaking to, the content material planning can start.

Scope out your rivals

Is your small business nemesis already on TikTok? Watch what they’re doing to get a sneak peek of what’s working and what’s not together with your shared audiences.

TikTok influencers or creators might fall into the class of “competitors” right here on the app, too, so don’t rule them out as sources of inspiration or info, both.

Set objectives and aims

When you’ve compiled all this intel, it’s time to set some objectives. Your TikTok technique ought to set up what you hope to realize on the platform.

A very good place to begin is with your small business aims: how can TikTok make it easier to accomplish them? Strive making use of the SMART framework to make sure your objectives are particular, measurable, attainable, related, and well timed.

Plan out a content material calendar

There’s actually one thing particular a few spur-of-the-moment, when inspiration strikes publish, however plotting out content material prematurely is often a good suggestion for a busy social media supervisor.

A social media content material calendar ensures you don’t miss essential dates and permits you sufficient time for artistic manufacturing. Search for alternatives to capitalize on holidays or occasions or develop themes or collection that may information your creativity.

Ideally, your posts will go up when your TikTok viewers is on-line and hungry for brand new video content material. Try our primer on one of the best time to publish on TikTok right here.

Step 3: Optimize your TikTok profile

You’ve solely acquired just a few traces and one alternative to share a hyperlink, however your TikTok profile is mainly your digital storefront, so do it up proper.

Be specific about your profile picture

Ensure that your profile picture appears to be like good and represents your model. Ideally, it ought to join your TikTok account visually to your different digital platforms, utilizing the identical emblem or colours to make it clear that is a part of the identical household as your web site, Instagram, and Fb.

Preserve your bio quick and candy

With solely 80 characters to work with, your TikTok bio wants to chop to the chase and embrace a CTA. Use an emoji if it’s acceptable to your model voice: it will possibly add persona and save on the character depend. Win-win.

Decide your URL properly

Ought to it direct to your ecommerce web site, a selected touchdown web page, your different social accounts, or a present weblog publish? That each one relies on your strategic objectives.

Step 4: Create content material that folks will need to watch

There’s no secret recipe for making a profitable TikTok video, however there are some good guidelines of thumb to comply with.

Ensure that your video appears to be like good

It might appear apparent, however the higher your sound and video high quality, the extra pleasing your content material shall be to observe. That doesn’t imply you could spend money on expensive tools, however be aware about filming in well-lit areas the place the audio goes to be clear. If clear audio is unattainable, add a trending monitor to your video as an alternative of the unique sound.

@sebpic_

Who loves to go to Canada?

♬ stereo hearts – Fitness center Class Heroes

Use hashtags

TikTok hashtags will assist your content material get found by way of search and assist the TikTok algorithm determine what sort of matters you’re protecting.

Be taught extra about one of the best hashtags to make use of to develop your attain and think about counts right here.

How-to movies and tutorials are at all times common

Whether or not it’s a health video or a cooking demo, audiences have a tendency to love just a little little bit of schooling of their feed. Showcase your experience or reveal some behind-the-scenes intel to maintain them watching.

@nutrientmatters

That dipping sauce + these potato’s ?

♬ Items (Solo Piano Model) – Danilo Stankovic

Staff up with different creators

Check out the Duets function to have interaction with different movies, or fee an influencer for a partnership.

@iamauroramusic

#duet with @jason_on_comms

♬ Nuestra Canción (feat. Vicente García) – Monsieur Periné

Dive deeper into our information to getting extra TikTok views right here and discover concepts for artistic, partaking TikTok movies right here.

Step 5: Have interaction your viewers and develop your following

First off: Don’t purchase followers! We tried, and it’s a really unhealthy thought! Cease it! Put that bank card down.

In the end, creating nice content material (see above!) is the #1 solution to get these candy, candy views and follows. To maintain these followers and engaged as soon as they’re on board, the identical guidelines of thumb apply as to another social media platform:

7. 7. • Check out interactive reside streams.
      • Experiment with polls and questions.
      • Reply to feedback and questions.
      • Remark and like content material on different TikTok accounts.
      • Follow social listening to ensure you’re on high of trending matters in your TikTok group.

That’s only a few baseline suggestions; discover extra on the way to get TikTok followers and the way to improve social media engagement right here.

Step 6: Dig into analytics

When you’ve been enjoying round with TikTok for some time, it’s essential to look objectively at how issues are going. How are your attain and engagement metrics? Are these tutorial movies really hitting? Who’s really watching and following your content material?

Analytics take the guesswork out of content material technique: they show what’s working — and what’s not. TikTok’s in-platform analytics device can present you some actually fascinating metrics to assist inform your subsequent steps.

Be taught extra about TikTok analytics.

Step 7: Discover TikTok’s promoting choices

Promoting isn’t a match for everybody’s social technique, but when paid attain is one thing you’re occupied with, try our information to TikTok adverts right here.

One key takeaway? Virtually half (43%) of TikTok customers are aged 18 to 24. Girls in that age class make up almost 1 / 4 (24.7%) of TikTok’s promoting viewers. So in the event you’re advertising and marketing to youthful adults, particularly girls, promoting on TikTok is a pure match.

Supply: Hootsuite

Find out how to use tiktok for enterprise xx.png

Okay, there you’ve gotten it: TikTok for Enterprise 101! Get your account up and operating and begin exploring all of the alternatives this wild and fantastic platform has to supply, and discover the remainder of our skilled TikTok guides to deepen your data even additional.