PIP: helping products improve their innovation power

The Product Innovation Energy mannequin (PIP) is created for the product groups and supplies insights, greatest practices and instruments to enhance their innovation energy. It unlocks the potential of our individuals & expertise and accelerates the shift to the empowered product groups mannequin. It’s going to assist us to turn into Europe’s #1 in product-led innovation.

At bol.com we wish to speed up the shift from characteristic groups to an empowered product groups mannequin. To take action, we’d like a shared understanding of innovation, the ability to innovate and methods to enhance our energy to innovate. We consider PIP is without doubt one of the solutions to this. It’s going to assist us in our journey of changing into Europe’s #1 in product-led innovation. PIP supplies insights, greatest practices and instruments for our product groups to enhance their innovation energy. In order that collectively we proceed to unravel buyer issues and discover higher and extra modern options on daily basis that form the thrilling way forward for bol.com.

Determine 1: from characteristic groups to empowered product groups. Based mostly on the e-book Empowered by Marty Cagan (2020) and tailored to the context of bol.com

Why the Product Innovation Energy mannequin?

Our Retail Tech Platform requires greatest at school merchandise that create worth for patrons and companions to make their on a regular basis life simpler. Our imaginative and prescient at bol.com is to turn into Europe’s #1 chief in product-led innovation. Innovation is on the core of realizing this imaginative and prescient. The product groups and our individuals, the expertise we use and the processes we comply with, are all key to our innovation energy. To appreciate the bold targets we might want to scale up our innovation energy additional.

What’s Innovation Energy?

Nonetheless, to take action, we’ll want a widespread understanding of what innovation energy is and what we are able to do to enhance this. Consider innovation as a highway journey with a few good mates: you could have some thought of the place you wish to go and a restricted quantity of assets to spend. Innovation energy is the important thing components you want for a greater highway journey. However how are you aware the place to begin?

That’s the reason we launched the PIP mannequin!

The PIP (Product Innovation Energy) mannequin is a device to measure and enhance the innovation energy of our product groups. The PIP consists of three dimensions:

• Worth Focus helps you to deal with fixing buyer issues in ways in which work for the enterprise and ensures the staff can take accountability for the outcomes. It’s your navigation that gives clear steerage on the place it is best to steer on your highway journey.
• Tech well being ensures that your providers are nicely designed and managed, and based mostly on fashionable expertise. It’s the mechanics of your automobile and ensures that your gearbox is well-greased.
• Crew well being lets you have the correct abilities in your cross-functional staff, constructing a protected setting, get function readability whereas having enjoyable alongside the best way. It’s in regards to the individuals you tackle the highway journey. Do you could have a driver and a DJ to entertain the staff for instance?

Determine 2: Product Innovation Energy mannequin (PIP), 2021

Every of those dimensions consists of 5 subdimensions that influence product innovation energy. There are 4 maturity ranges for every subdimension. The upper the extent, the higher your product innovation energy.

use the PIP?

At bol.com we consider in co-leadership with shared accountability. All of the +-50 merchandise have devoted management groups the place each the Product and Expertise disciplines are represented (e.g. Product Managers and Engineering Managers). The PIP is crammed in by these co-leads. They act as a cross-functional staff which have an open dialogue in regards to the totally different PIP subdimensions. For every subdimension, they focus on views, agree on a rating, make related feedback and determine enchancment actions.

From perception to motion

For each subdimension, a one-pager is created with description, scoring ranges, greatest practices and the individuals within the group that may present assist. For instance, it connects you to our experimentation staff who can discover ways to higher do data-driven experiments together with your product. Or with the consultants on product discovery and design pondering strategies. In our ecosystem, we wish to unlock the collective data of our individuals for constructing higher merchandise.

This device shouldn’t be created for efficiency administration functions, it’s created for our groups. Our groups are those that construct the merchandise for bol.com’s prospects and companions to make on a regular basis life simpler. The higher they will do their job, the extra influence we make. Our management facilitate and assist our groups on this journey.

Determine 3: Instance: Information & Experimentation one-pager

By no means completed

Launching the PIP mannequin is a second of celebration nevertheless it marks solely the start of an thrilling journey. We deal with PIP as a product itself. Meaning we experiment, embrace failures, study from them and adapt alongside the best way. We repeatedly elevate the bar and take heed to the wants of the shoppers (our groups) for future iterations. And that’s how we collectively enhance our innovation energy additional!