Unhealthy Bunny will deliver his Latin entice and reggaeton swagger to the NFL’s largest stage subsequent yr: The Grammy winner will headline the Apple Music Tremendous Bowl halftime present in Northern California.
The NFL, Apple Music and Roc Nation introduced Sunday that Unhealthy Bunny will lead the halftime festivities from Levi’s Stadium on Feb. 8 in Santa Clara, California.
The Puerto Rican famous person’s choice comes amid one other career-defining run: He’s contemporary off a historic Puerto Rico residency this month that drew greater than half one million followers and is main all nominees on the Latin Grammys in November. He has develop into one of many world’s most streamed artists with albums akin to “Un Verano Sin Ti,” an all-Spanish-language LP.
Unhealthy Bunny will host “Saturday Evening Dwell” on Oct. 4.
“What I’m feeling goes past myself,” Unhealthy Bunny mentioned in an announcement. “It’s for individuals who got here earlier than me and ran numerous yards so I might are available in and rating a landing… that is for my folks, my tradition, and our historical past. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
Roc Nation founder Jay-Z mentioned in an announcement that what Unhealthy Bunny has “achieved and continues to do for Puerto Rico is really inspiring. We’re honored to have him on the world’s largest stage.”
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The 31-year-old artist born Benito Antonio Martínez Ocasio has gained three Grammys and 12 Latin Grammys. He has develop into a worldwide ambassador for Latin music, starred in movies akin to “Bullet Prepare,” “Caught Stealing” and “Comfortable Gilmore 2,” and collaborated with prime trend homes. He’ll enter the Latin Grammys because the main nominee with 12, dethroning producer and songwriter Édgar Barrera.
Roc Nation and Emmy-winning producer Jesse Collins will function co-executive producers of the halftime present. Hamish Hamilton will function director.
“We all know his dynamic performances, artistic imaginative and prescient, and deep reference to followers will ship the type of unforgettable expertise we’ve come to anticipate from this iconic cultural second,” mentioned Jon Barker, SVP of World Occasion Manufacturing for the NFL.
Final yr, Kendrick Lamar shined with visitor SZA in New Orleans, setting the document for the most-watched Tremendous Bowl halftime present with 133.5 million viewers. His efficiency surpassed the viewers for Michael Jackson’s 1993 present.
“His music has not solely damaged data however has elevated Latin music to the middle of pop-culture and we’re thrilled to as soon as once more companion with the NFL and Roc Nation to ship this historic efficiency to hundreds of thousands of followers worldwide,” mentioned Oliver Schusser, the vice chairman of Apple Music and Beats. “We all know this present will likely be unforgettable.”
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