How To Maximize Video Content Engagement on LinkedIn [Infographic]

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Video is prospering on LinkedIn. Video watch time rose 36% year-over-year in 2024, with short-form video creation rising at twice the speed of different submit codecs, whereas video posts are shared 20x greater than some other content material kind within the app.

In the event you’re not using video inside your LinkedIn advertising strategy, then you definately’re not maximizing your alternatives, and with so many video creation choices now obtainable, together with generative AI video (this isn’t an endorsement of AI video, only a notice), it ought to, as a minimum, be in your radar if you happen to’re critically seeking to enhance your LinkedIn standing.

And the following pointers may additionally assist.

LinkedIn lately shared an outline key video creation ideas, primarily based on platform engagement traits, which might assist to information your video content material strategy.

Some precious notes, price conserving helpful in your course of.