Video is the place it’s at on LinkedIn, with video watch time within the app rising 36% year-over-year, whereas video posts are additionally now shared 20x greater than some other content material sort.

When you’re severe about maximizing your LinkedIn efficiency, video must be part of your technique, and this week, LinkedIn has shared some new recommendations on methods to take advantage of video posts, with a variety of utilization stats, measurement pointers and case examine examples.

You may obtain LinkedIn’s 17-page “B2B Marketer’s Information: The way to Construct Your Model with Video” for your self right here (by way of electronic mail sign-up), however on this submit, we’ll check out a number of the key notes.

First off, LinkedIn outlines the rising alternative for video content material within the app:

As you may see, LinkedIn has coated off on the utilization notes that I referred to within the intro above, whereas short-form video can be on the rise, and LinkedIn video advertisements are seeing a heap extra engagement.

And for B2B entrepreneurs particularly, LinkedIn has much more engagement stats:

So once more, it’s fairly clear why you need to be seeking to embrace video content material in your LinkedIn method, primarily based on pure engagement information alone.

So how are you going to go about making greatest use of video within the app?

LinkedIn has shared a variety of notes and tips on the “how” facet:

LinkedIn’s eager to encourage genuine, informative video content material, which may be simply captured in your cellphone, and uploaded to the app. LinkedIn says that the sort of content material performs effectively as a result of it stops customers as they scroll, and supplies a human perspective on an expert subject. That may be a priceless connector that helps you construct curiosity and belief by way of its video choices.

LinkedIn has additionally included overviews of its varied video advertisements choices (and when you must use them), in addition to case research, and a list of third-party platforms via which you’ll create and add video to the app.

Value noting too that LinkedIn just lately introduced a brand new integration with CapCut for this function, which may enable you to create extra standout, participating video promotions.

However once more, LinkedIn can be preaching authenticity, with uncooked, actual video uploads, which it says are resonating, significantly with youthful customers.

Some key notes, which may contribute to your LinkedIn video technique.

You may obtain LinkedIn’s “B2B Marketer’s Information: The way to Construct Your Model with Video” right here.