New York trio Tchotchke met in the highschool locker room, again in 2014 — although their sound and aesthetic far predates that fateful second. Between Anastasia Sanchez, Eva Chambers, and Emily Tooraen, although their music is performed by the prism of modern-day shoegaze-infused guitar-pop, it’s finally rooted of their shared love of the Seashore Boys, Todd Rundgren’s pop sensibilities, and impressed by the sonic panorama of ’60s lady teams just like the Shangri-Las. Steadfastly hooky and saccharine, the trio depart room for each riffage and satire whereas talking to themes of independence and womanhood.

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Their newest album, Playin’ Dumb, does all of that and extra. As one would possibly collect from its title, the LP continues to embrace femininity by hyperbolic caricatures, leaning into tropes of excessive drama, “yapping,” and romance. Produced by one other vintage-inspired success story, the Lemon Twigs, the album sees the trio’s sound evolving and leveling up, wandering by guitar-driven rock to bluesy territories, all from their distinctive pop perspective. We sat down with Tchotchke to speak about “diva rock,” gossip, and literal tchotchkes. 

Your new album, Playin’ Dumb, is produced by the Lemon Twigs. How did the collaboration affect your sound and progress as a band? What was it like working with them?

EVA CHAMBERS: Working with the Lemon Twigs has undoubtedly pushed us to turn into stronger musicians, songwriters, and vocalists. They make every thing look really easy, which is each inspiring and irritating. I first met Michael [D’Addario] 10 years in the past, the premise of our friendship being a shared enthusiasm for a similar artists. Our tastes have stayed fairly constant since then, which makes collaborating on an album collectively very enjoyable and environment friendly.

You’ve described Playin’ Dumb as embodying hyperfeminine caricatures and girl-group personas — may you elaborate on the way you fashioned these personas, and the way they developed in the course of the album’s improvement?

ANASTASIA SANCHEZ: It’s unattainable to flee labels which might be projected onto you — in our case, “lady band.” This time, we embraced it. It’s straightforward to obsess over the result of the album and the way it will likely be perceived, however that’s how we be taught and develop. All that being mentioned, these personas are simply… us. In fact, we wish to preserve it a bit dramatic. That’s diva rock.

There’s a tongue-in-cheek angle across the messages on this album. “Poor Lady” seems like instance of this — how do you stability satire and sincerity? 

CHAMBERS: The band itself is a balancing act of seriousness and playfulness, which naturally reveals up within the writing. We’re three greatest buddies, but additionally lifelong enterprise companions. Engaged on this new album taught us that taking songwriting too critically will be draining and creatively limiting. Our greatest concepts come out once we’re simply having enjoyable, goofing off, and never overthinking it. I feel our personalities and humorousness are fairly evident within the writing. 

Additionally, the visuals for this track are clearly very considerate. How do you, as a band, method visible storytelling?

EMILY TOORAEN: Thanks! Creating the “Poor Lady” dimension was particularly satisfying after spending a number of time writing the track and constructing the “Poor Lady” characters collectively. Although their tales are only some phrases lengthy, we indulged in fabricating every of their little worlds and traits. Loads of our visuals for this track specifically have been impressed by a need to lean into hyperfeminine, colourful imagery. The integral animation ingredient of the video, made potential by our buddies Kaila Chambers and Hilla Eden, additionally opened up limitless visible alternatives and “fates,” together with stomping rabbits, cigarette hair fires, and jail with stuffed animals. The enormous props and the drum set with braids actually made all of it really feel like a scene straight out of some wacky storybook… I feel we actually simply allowed ourselves to have enjoyable with it. Total, Eva created a sensational winding world for this album with the journey by the sport board. Her and Anastasia are each top-tier artists. I’m persistently impressed by what they each provide you with.

What’s the story behind the title monitor, and the way does it relate to the album’s overarching themes?

CHAMBERS: We selected this because the title monitor earlier than writing it. The purpose was to maintain the lyrics and association deliberately “dumb” and easy — which made the writing course of fast, straightforward, and actually enjoyable. It’s about shrinking your self to guard another person’s outsized sense of satisfaction. Michael nailed the massive, Spector-esque manufacturing type, making it the right dramatic nearer. Past the track itself, the title ties every thing collectively — capturing the album’s themes of playfulness, sarcasm, and the board sport, in fact.

There’s character-building throughout this album. You’ve talked about creating three distinct persona strains in “Poor Lady” — the place else is there position play in your work? On that be aware, are you all yourselves if you end up onstage, or do you present up as alter egos?

SANCHEZ: We made up tons of various characters writing “Poor Lady.” After selecting by and deciding our closing verses, we realized we may simply be parodying ourselves. In order that’s what we did! We’ve solely ever approached fictional character writing, so making it extra private was a lot enjoyable. I do want I had an alter ego onstage, however I’m a horrible actress.

There’s been point out of a board sport included within the vinyl launch — what does it contain? How did that idea come into fruition?

CHAMBERS: Sure! The vinyl encompasses a playable “tchotchke-sized” (12×12 insert) sport board together with buildable pawns, guidelines, directions, and 20 album-themed problem playing cards. The I Spy-like cowl photograph, shot by Max Flick, options some gadgets you would possibly must play the sport, reminiscent of chocolate milk and lipstick. When you purchase the file in individual at a present, we’ll provide you with a miniature pair of yellow cube to play it with. I first had the concept for a playable board sport vinyl round two years in the past after writing “The Recreation,” however didn’t need to stifle the artistic course of by establishing an album idea so early on. Finally, we noticed how the songs may all relate again to “selecting your subsequent transfer” and the artwork of enjoying dumb. I needed to have rib surgical procedure earlier this yr, so there was lot of bedridden time to give attention to the main points. The sport was fastidiously drawn and deliberate because the songs and recordings have been nonetheless being completed. Emily wrote a number of the cardboard prompts, each impressed by a distinct monitor. Total, we needed the album to really feel inviting and playful, and creating an interactive expertise appeared like an effective way to take action! 

Your music blends Merseybeat drums, kaleidoscopic pop riffs, and girl-group harmonies. Do you see the album as a contemporary love letter to retro pop, and the way do you stability classic affect together with your distinctive voice? Would you even name the sound “classic”?

SANCHEZ: We recorded on to tape, which supplies our music that heat analog sound. The phrase classic is thrown round loads, and I’m by no means positive if it has something to do with the music as a lot as the best way we gown. I used to be in an orchestra and choir in center college and liked the theatrics of all of it. I all the time thought my voice was too foolish, however these years had a big impact on discovering what labored for me. That’d be thought of vintage music. 

From the opening “The Recreation” to the ultimate title monitor, how would you like listeners to expertise the arc of Playin’ Dumb? Is there a story thread or evolving temper crafted deliberately within the tracklisting?

TOORAEN: The sentiment we’ve all shared all through the method of making this album is that we wish listeners to really feel invited to stroll by Tchotchkeland; for it to really feel like enjoying a board sport one track at a time. The bodily sport is included with the vinyl to carry listeners as near this expertise as potential. Femininity, gossip, possessiveness, and the commonalities we share as ladies are all threads that run by the album. As I’ve listened again to the album in its entirety, the evolving sense of our camaraderie — as a band and as buddies — stands out to me as one in all its strengths. Arriving at “Goodbye,” we affirm our dedication to one another, and with the ultimate “Playin’ Dumb,” we embrace the comicality that holds us collectively.

What would you say the highest 5 influences on this album have been?

TOORAEN: The highest 5 influences on this album have been lady teams — together with the Shangri-Las, the Ronettes, the Toys, and lots of extra — our private collections of tchotchkes and dream pets, Milton Bradley, I Spy, and true tales we’ve shared with our buddies and one another. 

Photographer: Ambar Navarro

Lighting Design: Max Flick 

Styling and Location: Kiki Stash 

Hair: Gabriella Mancha 

MUA: Kayli Rachelle

MUA Assistant: Aurora De Leon

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