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OnePlus and Hasselblad are ending their five-year partnership

by admin
3 weeks ago
in Devices
OnePlus and Hasselblad are ending their five-year partnership
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OnePlus and Hasselblad are , in line with an official weblog submit. The smartphone maker has began growing its personal digital camera system, which it has dubbed the DetailMax Engine.

There was no motive given for the break up, although OnePlus heaped reward on Hasselblad in that weblog submit. It lauded the digital camera maker’s “obsession with precision and element” and opined about “nights within the lab chasing the proper steadiness of sunshine and shadow.” The corporate additionally mentioned that “Hasselblad’s refined aesthetic sense is now a part of our imaging DNA, woven into each future OnePlus digital camera.”

Ad for upcoming camera system.

As for each future OnePlus digital camera, the proprietary imaging system continues to be within the early phases. OnePlus CEO Pete Lau mentioned he is already testing an early prototype that is been “designed from the bottom as much as ship the clearest and most actual photographs on a smartphone.”

The 2 firms first paired up for the and the Hasselblad emblem has been a mainstay of higher-end OnePlus gadgets since then. The Verge stories with the discharge of the upcoming OnePlus 14, which to keep away from the unfortunate quantity “4” in China.

There’s one closing wrinkle to this story. Oppo, which is the father or mother firm of OnePlus, is sticking with Hasselblad in the intervening time. As a matter of truth, it formally again in July, with each firms promising a brand new cell imaging system within the close to future.



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