With the 2025-26 NFL season kicking off in just a few weeks, X has printed a brand new information to NFL engagement within the app, which might assist manufacturers faucet into associated dialogue, and align their campaigns with key NFL moments.

The 13-page information features a vary of information notes and advert tips that could assist in your method. You possibly can obtain the total information for your self right here (with e mail sign-up), however on this put up, we’ll check out a few of the key notes.

First off, X says that the NFL is probably the most mentioned sport within the app, driving tens of millions of posts, and billions of impressions.

Sport, usually, remains to be probably the most mentioned matter on X, regardless of Elon’s private push into politics, whereas the app additionally stays a key connector for dwell occasions, with many established sports activities communities remaining embedded to the app by routine behaviors.

So whereas, in additional basic phrases, X has arguably misplaced a few of its cultural relevance, it’s nonetheless a key connector for sport, and as such, it stays an necessary consideration for sports-related manufacturers.

Certainly, X says that its sports activities fan attain is exclusive, with lots of them not energetic on different social apps:

Although the information right here is relative. For instance, the chart appears to counsel that solely 16% of X’s sports activities fan viewers can also be energetic on Fb, however Fb has greater than 4x extra complete customers than X, so the reverse of this might most likely profit Fb extra considerably.

Besides, X says that NFL followers are extremely engaged within the app, and are actively in search of content material.

That results in extra advertiser alternatives:

Through a variety of NFL-related occasions:

X additionally now has NFL Gameday Portal shows, which make it simpler for followers to interact with NFL content material, whereas it additionally signed a brand new content material partnership with the league again in June.

And clearly, there’s a whole lot of curiosity within the NFL, based mostly on these stats, so if that’s your target market, it could possibly be price contemplating these notes to your upcoming promotions.

There’s extra knowledge within the full report, together with viewership stats for the Tremendous Bowl, second-screen engagement, and extra.

You possibly can obtain X’s 2025-26 NFL season information (with e mail sign-up) right here.