Hey, keep in mind how again in 2023, the web briefly went loopy for that one girl who was streaming as an NPC, and performing robotic interactions for donations on TikTok live-streams?
Properly, for one, she’s nonetheless doing it. But in addition, TikTok’s apparently making an attempt to encourage extra folks to attempt it out, perhaps not when it comes to particular efficiency, however in encouraging viewer donations on TikTok Stay by performing particular actions on request.
As you’ll be able to see on this screenshot, posted by app researcher Jonah Manzano, TikTok’s now giving some dwell streamers entry to “Viewer Needs,” which permits them to arrange performative responses that they’ll undertake on streams for particular donations.
So if a viewer sends a rose donation, the streamer on this instance would say hello on stream. You’ll be able to set as much as six actions that you simply’ll carry out on request, with a spread of extra controls to handle such requests on dwell.
You may also select from a spread of templated actions, for those who’re unsure what to supply in return for particular presents.
So it’s just about precisely what NPC streamer PinkyDoll does, performing responsive gestures and actions primarily based on donations despatched to her broadcast.
And it really works for her. At one level, PinkyDoll was producing 1000’s per day by way of her streams, whereas she’s additionally now established model offers to enhance her direct streaming revenue.
So perhaps it’s price offering easy prompts for donations, although it does look like it might veer into much less savory areas for some streamers.
I imply, TikTok has guidelines in opposition to body publicity and/or sexualized conduct, but it surely does permit for some grownup content material, by way of age restrictions. That doesn’t cowl performative materials, however TikTok will let some stage of debate and engagement round grownup subjects go when the content material is locked.
It appears seemingly that this feature will take a look at the bounds of such, as creators search for extra methods to generate income from their streams.
