[This is the second instalment of Vulcan Post’s three-part SG60 series, where we shine the spotlight on 60 homegrown businesses that have shaped Singapore. You can read the first part here.]
In celebration of Singapore’s sixtieth birthday, we proceed our SG60 sequence spotlighting 60 homegrown companies which have helped form the nation’s financial panorama.
From iconic names within the F&B scene to cutting-edge tech firms which have made their mark on the worldwide stage, these companies replicate the grit, innovation, and ambition of Singapore’s entrepreneurial spirit.
Identical to our first instalment, this second half is organized so as of founding yr—right here’s the continuation of our record:
21. Prima Style (1998)
Since 1998, homegrown model Prima Style has made it its mission to protect Singapore’s culinary heritage, together with dishes like laksa, prawn noodles, and fish head curry, by turning them into easy-to-cook sauce kits and instantaneous noodle packets.
Immediately, its merchandise can be found in over 30 markets worldwide, serving as kitchen lifesavers for beginner cooks and comforting reminders of residence for Singaporeans overseas.
The model is managed by Prima Meals, a subsidiary of Prima Group which additionally runs bakery, restaurant and deli franchises in Malaysia and China, in addition to livestock and agri-business operations in Sri Lanka.
The group employs a 4,000-strong workforce in over 40 markets throughout 5 continents and it’s now led by second-generation proprietor Primus Cheng.
22. Motherswork (1998)
As quickly as Sharon Wong turned pregnant together with her first baby, she started trying to find the perfect child merchandise to make sure that her child would have the whole lot they wanted.
Nonetheless, she quickly realised that discovering the appropriate merchandise was not a straightforward process. In 1998, she based Motherswork in Singapore to offer a one-stop buying expertise for moms.
The model opened its first retailer at Discussion board The Procuring Mall and initially centered on maternity put on. Through the years, it has grown considerably and now affords a variety of merchandise, from child attire and toys to baby automobile seats, representing over 300 worldwide retail and distribution manufacturers.
In Singapore, Motherswork has two shops in Singapore coupled with presence in malls. Past native shores, the model has additionally efficiently expanded into China’s huge and aggressive retail market, working 10 retailers within the nation.
In 2024, the model was acquired by parent-tech firm The Parentinc, which operates media model theAsianparent.
23. BreadTalk Group (2000)
At simply 25 years outdated, George Quek and his then-girlfriend (now spouse), Katherine Lee, made a pivotal resolution to go away for Taiwan—however little did they know that this resolution would spark their entrepreneurial spirit, main the couple to determine one in every of Singapore’s largest meals empires.
Their journey begun with a humble kiosk alongside the streets of Taipei, the place the duo offered conventional Dragon’s Beard sweet. Following a profitable 11-year run in Taiwan, throughout which they began a number of thriving F&B shops, George and Katherine determined to return to Singapore to spend extra time with the previous’s ageing dad and mom.
Nonetheless, their entrepreneurial journey was removed from over. Within the city-state, George arrange meals courtroom chain Meals Junction in 1993, which expanded and unfold to Malaysia. Seven years later, the entrepreneur couple made one other foray into bakeries with BreadTalk Group, which is now one in every of Singapore’s foremost manufacturers.
Along with the famend bakery, the corporate boasts a various portfolio encompassing numerous F&B ideas together with direct owned manufacturers comparable to BreadTalk, Toast Field, Meals Republic, Meals Junction, Butter Bean, Sō Ramen, Thye Moh Chan and companion manufacturers comparable to Din Tai Fung and Wu Pao Chun Bakery.
24. Pearlie White (2001)
For those who don’t already know, Pearlie White is the one homegrown oral care model in Singapore; and it is usually the one model that continues to fabricate inside the nation.
Pearlie White is a subsidiary of father or mother firm Corlison, a household enterprise based by Dr. Cheong Chun Tin collectively along with his two sons again in 1964.
As the primary practitioner of dentistry in Singapore, Dr. Cheong was bestowed the honours of getting a street (and constructing apparently) named after him within the Bukit Timah district.
Quick ahead to right this moment, Andy Ong, a member of the household’s third technology, has taken over Corlison and is now the managing director of Pearlie White.
The model began distributing regionally in 2009, and right this moment, sells its merchandise in all of Southeast Asia, america, China, and the Center East. However there’s nonetheless room for enlargement on its enterprise map, with plans to interrupt into the Central Asian market.
25. Soup Spoon (2002)
For a lot of Singaporeans, The Soup Spoon hardly wants any introduction. The soup chain was based by Andrew Chan, Anna Lim and Benedict Leow, whom first met one another whereas pursuing their bachelor’s diploma at Murdoch College in Perth.
They invested S$250,000 to arrange the primary The Soup Spoon outlet at Raffles Metropolis in June 2002, focusing on busy professionals who’re on the go.
Through the years, strategic enlargement centered on the model’s core viewers of working adults has helped The Soup Spoon steadily develop—and by 2008, its gross sales turnover hit S$7.29 million.
To this point, The Soup Spoon boasts near 30 retailers across the workplace and retail areas in Singapore. The model additionally has franchise retailers in Taiwan and its take-home soup packs are additionally distributed in supermarkets in Vietnam, Hong Kong and Brunei.
Other than soup, the corporate has additionally launched different meals and beverage manufacturers underneath its umbrella, comparable to The Grill Knife, Antoheetos, The Handburger, The Salad Fork and Anna’s. These manufacturers are collectively referred to as The Soup Spoon Union.
26. Razer (2005)
Razer has grown to turn out to be an business chief in gaming programs and peripherals, growing a loyal legion of followers worldwide.
Backed by giants Temasek Holdings and Intel Capital, the corporate was based in 2005 by Singaporean entrepreneur Min-Liang Tan and the late Robert Krakoff.
It initially centered on designing high-performance gaming mice that catered particularly to the wants {of professional} players, however over time, Razer has expanded its product lineup to incorporate keyboards, headsets, laptops, chairs, and a full ecosystem of gaming equipment.
Tan, on the age of 40, earned the title of Singapore’s youngest self-made billionaire when Razer went public in November 2017. Nonetheless, the corporate later selected to delist in Could 2022.
27. Love, Bonito (2005)
Rachel Lim was solely 19 years outdated when she based a trend blogshop in 2005. Initially referred to as BonitoChico, she first began out promoting pre-loved garments collectively together with her college associates.
5 years later, the enterprise rebranded as Love, Bonito because it pivoted to designing and producing its personal clothes line, recognising the necessity for trend tailor-made to Asian ladies’s sizes and preferences.
Quick ahead greater than a decade later, Love, Bonito has grown right into a multimillion-dollar trend empire. Throughout Asia, it has a complete of 27 shops in six markets: Singapore, Malaysia, Indonesia, Cambodia, Hong Kong, and the Philippines.
In accordance with its CEO Dione Music, the corporate is projected to cross S$100 million in income and attain profitability in 2025, pushed by its sturdy monetary efficiency lately.
28. PropertyGuru Group (2007)
Based in 2006 by Steve Melhuish and Jani Rautiainen, PropertyGuru is the main property portal not simply in Singapore, but additionally throughout Southeast Asia. The platform connects over 31 million property seekers with greater than 50,000 brokers.
It’s a part of the PropertyGuru Group, which additionally affords a collection of actual property options, together with information analytics, advertising companies, and financing choices, serving to to streamline property transactions and improve the general property expertise.
PropertyGuru Group started buying and selling on the New York Inventory Trade on Mar 18, 2022 following a merger with a particular objective acquisition firm.
Nonetheless, it was privatised final yr after the corporate agreed to be acquired by Asian funding agency EQT Non-public Capital Asia.
From June 2025 to June 2025, PropertyGuru’s income and adjusted EBITDA noticed double-digit progress. The corporate’s final introduced adjusted EBITDA was S$6.8 million for the quarter ended June 30, 2024.
29. Udders (2007)
Earlier than the development of native Singaporean ice cream cafes, one place was generally known as the OG: Udders Ice Cream at Novena, which opened its doorways in 2007. Behind the model is husband-and-wife group David Yim and Wong Peck Lin.
Identified for its daring and strange flavours, Udders is a well-liked hangout amongst younger folks; and a enjoyable place the place dad and mom introduced their children for a deal with, in order that they themselves may indulge within the sturdy alcoholic and durian flavours.
Virtually twenty years later, the model is now armed with 5 retailers and provides to 400 retail factors round Singapore. It additionally has seven shops in Malaysia, three in Indonesia, and 7 within the Philippines.
Different international locations that Udders is honing in on embrace China, the UK, and the Netherlands. In China, they have already got their Mao Shan Wang ice cream accessible for on-line buy, in addition to bodily stocked in 47 Sam’s Membership Warehouse Supermarkets.
Over within the Netherlands, Udders’ vegan flavours can be found in nearly 30 Superb Oriental supermarkets. In the meantime in London, vegan flavours are promoting very effectively on the Singapulah restaurant. In three years’ time, Udders is focusing on to have between 80 to 100 retailers in whole.
30. TWG Tea (2008)
TWG Tea is a Singaporean luxurious teahouse chain and artisanal tea model, based in 2008 as a subsidiary of The Wellbeing Group—therefore the acronym TWG.
The model was conceptualised by Manoj M. Murjani, a Hong Kong-born entrepreneur of Indian descent, alongside French-Moroccan tea sommelier Taha Bouqdib, with Bouqdib’s spouse Maranda Barnes additionally among the many founding companions.
TWG Tea opened its first outlet at Republic Plaza in 2008, adopted by a bigger flagship retailer at ION Orchard.
By 2009, the model had expanded its attain internationally, with its merchandise offered at New York’s Dean & Deluca and featured onboard Singapore Airways flights. The model opened its first abroad retailer in 2010 in Tokyo.
Immediately, TWG Tea has a presence in over 40 international locations. In 2014, Osim, a subsidiary of the V3 Group, acquired a majority stake in TWG Tea, increasing the group’s portfolio of luxurious way of life and wellness manufacturers, which additionally consists of Bacha Espresso.
31. The Parentinc (2009)
The Parentinc, previously generally known as Tickled Media, was based by Roshni Mahtani Cheung in 2009 as a parenting weblog referred to as theAsianparent.
She was impressed to begin the weblog after observing a niche in on-line parenting content material for Asian dad and mom, notably when she was babysitting a toddler in New York.
Ultimately, her enterprise developed right into a multinational firm offering sources and neighborhood for fogeys throughout Southeast Asia.
Past theAsianParent, The Parentinc has additionally expanded into product improvement and commerce, proudly owning the Mama’s Selection model, which produces protected, inexpensive, and halal-certified private care and child merchandise.
In 2024, the corporate acquired Motherswork, a luxurious retail model for mum, child, and youngsters’ merchandise, for an undisclosed sum. Immediately, The Parentinc reaches 25 million dad and mom on a month-to-month foundation.
32. Benjamin Barker (2009)
After taking on his father’s struggling enterprise—an outlet in MacPherson promoting discounted fits and shirts and saddled with about S$500,000 in debt—Nelson Yap tried to show issues round.
Regardless of two years of effort and finally turning the enterprise worthwhile, he realised it might by no means generate sufficient to repay the mounting debt.
This prompted him to take a leap of religion and begin up his personal menswear model, Benjamin Barker, in 2009, promoting fits tailor-made to the Asian match.
On the time, the menswear scene was polarised—luxurious labels on one finish, quick trend on the opposite. Nelson noticed a niche within the center and seized the chance to construct a model that provided premium-quality menswear at accessible costs.
That candy spot rapidly struck a chord with shoppers, and Benjamin Barker’s recognition soared. Immediately, the model has 17 retailers domestically, and has made its mark abroad with a rising regional footprint in Australia, Malaysia, Cambodia, the Philippines, and Vietnam.
33. Sea Restricted (2009)
In 2014, Singapore welcomed its first tech unicorn: Sea Restricted. Initially generally known as Garena, Sea Restricted was based in 2009 by Forrest Li, who ranks because the third richest Singaporean on Forbes’ 2025 billionaire record.
Beginning as a digital leisure firm centered on sport publishing, it later expanded into e-commerce with Shopee and digital monetary companies with SeaMoney.
The corporate rebranded to Sea Restricted in 2017 after securing substantial funding, whereas retaining the Garena title for its digital leisure arm.
In October that yr, the corporate debuted a US$884 million preliminary public providing on the New York Inventory Trade, changing into the primary Singapore-based tech unicorn to go public in america.
Sea Restricted achieved its first full yr of revenue in 2023 since its IPO and continued its streak by posting earnings for a second consecutive yr in 2024.
34. SaladStop! Group (2009)
When Adrien Desbaillets co-founded SaladStop! collectively along with his father in 2009, the duo just about seized a pivotal alternative in Singapore’s F&B panorama.
Conversations round well being and wellness had been gaining traction at the moment, however there was only one drawback: Singaporeans merely didn’t have many decisions.
Having grown in a “vegetarian vegan” family themselves, the duo determined to fill the hole by making a wholesome quick meals chain. Immediately, their enterprise—now joined by Adrien’s sister, Katherine, and her husband, Frantz Braha—has expanded to 60 retailers worldwide.
To increase their attain within the wholesome consuming house, SaladStop! has additionally launched two different sister manufacturers: Heybo, which affords heat grain and rice bowls infused with native flavours, and Wooshi, a DIY maki roll model. Heybo presently operates seven retailers in Singapore and 4 within the Philippines, whereas Wooshi has three retailers in Singapore.
35. MightyJaxx (2012)
Based in 2012, digital and phygital collectibles model Mighty Jaxx was established in Jackson Aw’s bed room on a S$20,000 mortgage.
What started as a ardour mission rapidly grew into a world powerhouse in designer toys and immersive experiences, with Mighty Jaxx now transport hundreds of thousands of collectibles to over 90 international locations and collaborating with international manufacturers like Netflix, Adidas, and DC Comics.
The model’s collectibles function NFC chips for blockchain-based authentication and provenance.
At present, Mighty Jaxx is a multi-million greenback firm and has places of work in SG, China, UK, and the US, with extra to come back.
36. Foodpanda (2012)
In 2012, Ralf Wenzel and Benjamin Bauer based foodpanda in Singapore. The supply platform was initially half of a bigger group referred to as Hellofood, however later turned generally known as foodpanda.
It grew quickly, increasing to 16 international locations in its first yr, and 23 by early 2013. In 2016, the startup was acquired by Germany-based Supply Hero in 2016.
Throughout COVID-19, foodpanda’s enterprise took off—it noticed its revenues develop by over 2.5 occasions in 2020 in comparison with the earlier yr.
Immediately, foodpanda operates in additional than 300 cities throughout 12 markets in Asia Pacific. This consists of Hong Kong, Thailand, Malaysia, Pakistan, and Taiwan, amongst others.
37. Aftershock (2012)
Aftershock PC was based in 2012 by Marcus Wee, impressed by his experiences shopping for custom-built PCs as a scholar in Canada.
He initially centered on {custom} gaming laptops, seeing a niche within the Singapore market the place costs had been excessive and customisation choices had been restricted. His brother, Joseph Wee, joined the corporate later that yr.
The model obtained rave critiques for his or her laptops from native press and publications, and shortly discovered themselves an everyday at tech exhibits in Singapore, all within the house of two years.
Immediately, Aftershock PC affords extra than simply laptops, and manufactures a variety of merchandise together with desktops, workstations, PC designs, gaming screens, and peripheral units comparable to mice and keyboards.
Past Aftershock, Marcus and Joe have additionally based different companies: smart-home firm Prism+ and ergonomic standing desk model Omnidesk. They offered their stake within the former to the opposite co-founders, whereas the latter has turn out to be Joe’s ardour. Marcus continues to concentrate on Aftershock.
Collectively, their companies have hit S$100 million in annual income.
38. Carousell (2012)
Again in 2012, Nationwide College of Singapore (NUS) alumni—Quek Siu Rui, Marcus Tan and Lucas Ngoo—labored on growing the Carousell cellular app after a year-long stint in Silicon Valley, placing the talents they acquired to good use by envisioning a peer-to-peer market the place NUS college students may promote issues to one another.
The app took off nearly instantly—inside three days of launch, it was ranked second amongst Singapore’s high free way of life apps.
Quick ahead greater than a decade, Carousell has grown right into a full-fledged, multi-category classifieds and recommerce market, the place promoting is as simple as snapping a photograph, and shopping for is as seamless as beginning a chat.
Its listings now span the whole lot from automobiles and tech devices to trend, furnishings, and extra.
In 2021, Carousell reached unicorn standing, with a valuation of over US$1 billion. Immediately, the corporate has a number one presence throughout seven markets, together with Malaysia, the Philippines and Taiwan, serving tens of hundreds of thousands of month-to-month energetic customers.
39. Kcuts (2013)
Within the 2010s, the Singapore market was on the cusp of present process a retail Ok-transformation, with Korean ideas steadily going mainstream.
Driving on the rising Ok-beauty development then, Singaporean trio Brian Ng, Bernard Ng, and Samuel Pei got here up with the thought for Kcuts, a no-frills quick-cuts hair salon chain that gives inexpensive Korean-style haircuts in simply 10 minutes.
To assist obtain this imaginative and prescient, they employed a South Korean hair stylist to coach their workers, who’s now the corporate’s chief director-stylist.
In 2013, the trio opened the primary Kcuts outlet in Fusionopolis, earlier than happening to open a string of different retailers in heartland malls within the following years. Now, there are near 80 Kcuts shops throughout Singapore.
Other than Kcuts, Brian, Bernard and Samuel have additionally launched different hair and wonder manufacturers underneath KC Group.
This consists of full-service hair salons Myeongdong Hair Studio and Kerluxe Hair Studio, Korean categorical facial service Kskin, in addition to English gents barbering idea Clippers Barber—manufacturers which have turn out to be mainstays at neighbourhoods and workplace areas.
40. Secretlab (2014)
Alexander Ang and Alaric Choo are hardcore players—they first met one another at an area e-sports event once they had been each enjoying StarCraft II semi-professionally.
Quick ahead just a few years, they’re now working multi-million greenback gaming chair firm Secretlab. Born out of pure gamer frustration, the corporate was launched in 2014 whereas Ian Ang was nonetheless a college scholar.
The concept took place when he couldn’t discover a chair that provided each consolation and high quality for lengthy gaming periods. Most had been both overpriced, poorly constructed, or lacked correct ergonomic assist, leaving him with again and neck ache.
So, he teamed up with Alaric to construct the perfect chair for players like themselves—and the remaining is historical past. By 2021, Secretlab was producing over a million chairs yearly, transport to greater than 60 international locations.
- Learn different articles we’ve written on Singaporean companies right here.
Featured Picture Credit score: Carousell/ Murdoch College Singapore/ Jackson Aw/ Secretlab
