So what are the large purchasing tendencies on TikTok in 2025?

That’s the main target of TikTok’s first-ever U.Okay. purchasing report, which highlights all of the merchandise which were gaining traction within the app this yr.

As defined by TikTok:

“[The Shopping Report] offers a deep dive into essentially the most influential purchasing tendencies and merchandise, spanning vogue, magnificence, tech and residential. The platform is revolutionising how the nation retailers, with Shoppable movies, LIVE purchasing and an expansive market making TikTok Store the UK’s quickest rising on-line retailer in 2024.”

Sure, TikTok Store is gaining traction within the U.Okay., notably within the magnificence vertical, and as such, it’s price being attentive to the important thing purchasing tendencies within the app, and the way they might relate to your small business.

TikTok’s 33-page “Large Store Report” contains overviews of all the foremost product tendencies within the app, primarily based on search tendencies, hashtag utilization, and orders made in-stream.

The report’s damaged down by vertical, together with particular overviews for vogue, magnificence, food and drinks, and extra.

It additionally contains particular pattern highlights for common merchandise, together with Dubai chocolate.

There are additionally pattern notes and insights associated to seasonal shifts and occasions:

And topic-specific explainers on key tendencies:

It’s an attention-grabbing information, which shines a lightweight on a variety of the largest content material tendencies within the app all through this yr.

And sure, it contains an summary of these bizarre Labubu dolls:

These are some worthwhile notes for manufacturers, throughout a variety of verticals, which may aid you get a greater understanding of what resonates with the TikTok viewers, and the way tendencies like these emerge within the app.

In fact, it’s targeted on the U.Okay. market particularly, however many of those tendencies relate to merchandise which have gained traction worldwide, so it may very well be of worth for all entrepreneurs.

Price a glance both approach.

You’ll be able to obtain TikTok’s “Large Store Report” right here.