Unsure what to submit on LinkedIn? Whereas it’s knowledgeable community, you possibly can nonetheless have some enjoyable and let your character shine. Nevertheless, as a result of this is usually a tough mixture to grasp, we’ve put collectively 30 partaking LinkedIn submit concepts (full with examples) to assist.
Learn on to get concepts for what to submit on LinkedIn, plus 4 knowledgeable tricks to get extra out of your content material.
What to submit on LinkedIn: 30 partaking concepts
You’ve opened LinkedIn and clicked into the “Begin a submit” textual content field to create your subsequent LinkedIn submit. However then you definitely freeze. You don’t have any thought what to begin writing about.
We get it. We’ve all been there. That will help you begin turning the gears, we’ve put collectively 30 partaking LinkedIn submit concepts, plus some real-life examples so you possibly can see how different folks and types use the platform.
1. Share a video
Video content material does properly on LinkedIn. You possibly can share a number of various kinds of movies:
- Horizontal professional-grade movies
- Vertical short-form movies
- Cross-posted movies from different platforms
- Display screen recordings
- Webinar clips
- Actually, any kind of video
Right here’s an instance of a video submit on LinkedIn:
Supply: Renée Shaw
2. Share your scorching takes
Obtained a scorching take about your trade you need to share? Let all of it out — however nonetheless keep skilled, ya know? Sharing these takes may be a good way to search out like-minded colleagues or begin a disruption in your trade. (However, in a great way.)
Check out how this LinkedIn consumer shared her ideas on unhealthy content material administration:
Supply: Lee Densmer
3. Showcase skilled milestones
Obtained a giant work anniversary or different main skilled milestone? Sing it from the rooftops. That is what LinkedIn was made for!
Examples of issues to share that fall underneath this umbrella embody:
- New jobs
- Work anniversaries
- Promotions
- A shift to freelancing
- Beginning a brand new firm
- Acquiring a related certification
- Finishing an enormous mission
For those who’ve executed one thing superior about your work, you possibly can wager your community of connections need to hear about it.
Check out this submit to get an thought for a way others share milestones like this:
Supply: Sarah Li-Cain
4. Ask your viewers questions
Get the dialog began by asking your viewers questions. These could possibly be fundamental questions like “What does your morning routine appear like earlier than you hop into work?” Or you would write extra thought-provoking questions that require your viewers to actually dig into their reply.
Or, you would take a web page out of this LinkedIn consumer’s ebook to crowdsource data from her community:
Supply: Jenna St John
5. Share authentic knowledge or trade stats
Train your viewers one thing by sharing exhausting knowledge, statistics, and details. For those who or your model have carried out your personal authentic analysis, LinkedIn is the right place to share your findings.
Right here’s a terrific instance of a model that shared their authentic knowledge, plus a hyperlink again to study much more:
Supply: Typeform
6. Get (professionally) private
Positive, LinkedIn is knowledgeable community. Nevertheless it’s nonetheless okay to get (professionally) private and let your community in to get to know the actual you a bit higher. Or, share a extra private story along with your viewers.
Take this instance under. Whereas many individuals would preserve one thing like a job that was a nasty match to themselves, Taylor was courageous sufficient to share this studying expertise together with her viewers:
Supply: Taylor Ouellette
7. Share trade updates
Discover out some necessary trade data, like a brand new pattern or replace? Share it along with your viewers to change into a go-to place for locating trade information.
Check out how this LinkedIn creator shared a serious Instagram replace together with her advertising and marketing community:
Supply: Yamini Batra
8. Name out unhealthy trade practices
Sick of seeing some unhealthy practices happening in your trade? Name. Them. Out.
One of many major methods to cease poor practices is to spotlight the truth that they’re occurring and name in your community to begin addressing them and main the best way for change.
Right here’s a terrific instance of a freelancer calling out a poor apply in her trade:
Supply: Emma Stokes
9. Publish a micro lesson
Share a lesson along with your viewers. This could possibly be a fast lesson you need to educate them, or a lesson you your self realized and need to share with the category.
This creator took the latter route, sharing her personal expertise to warn others:
Supply: Tas Bober
10. Share assets
Share helpful assets along with your viewers. This could possibly be something from a weblog submit or e-book to a free information or guidelines. The one prerequisite is that it needs to be one thing that your audience might truly discover beneficial.
Right here’s a terrific instance of a LinkedIn creator sharing a freebie together with her viewers:
Supply: Jessica Ribbens
11. Speak about an occasion
LinkedIn is the right place to speak about skilled occasions like conferences, networking occasions, or webinars. Share that you’ll be attending an occasion, discuss an occasion you’ve already gone to, or promote an occasion that your model is internet hosting.
Right here’s an instance of a submit the place a LinkedIn creator is sharing particulars about an occasion she attended:
Supply: Angela Osorio
12. Toot your personal horn
Why not give your self a bit of shout out every so often? It’s a terrific thought to spotlight your personal skilled achievements, particularly when you’re job looking or searching for new purchasers.
Check out how this LinkedIn creator confirmed herself off on the platform:
Supply: Heintze Malack
13. Spotlight a buyer or consumer
For those who don’t need to simply highlight your self, highlight a buyer or consumer. Share a case examine or success story that showcases why others ought to work with you or your enterprise. You can additionally share a buyer overview or testimonial along with your viewers.
This model did a terrific job of condensing a case examine down into one easy-to-read LinkedIn submit:
Supply: Package
14. Speak about a ebook you’re studying or loved
It doesn’t should be all work on a regular basis. Why not discuss a current learn you loved? Begin a LinkedIn ebook membership or get suggestions for what you may be inquisitive about studying subsequent.
Buffer does a terrific job of sharing the books their crew is studying. This matches in properly with the model’s firm tradition, as one among their employer perks is free books for all of their crew members.
Supply: Buffer
15. Ballot your viewers
Get your viewers’s enter, however in a extra interactive method than merely asking a query and having them kind out a response. With polls, you can also make gathering suggestions extra enjoyable in your connections.
Right here’s a terrific instance of what your subsequent ballot might appear like:
Supply: dslx Academy
16. Share a doc
LinkedIn permits customers to add PDF paperwork which are scrollable inside a LinkedIn submit. This gives a novel content material format you could’t recreate on every other social media platform.
Think about the other ways you should use any such content material to share beneficial data along with your viewers.
Right here’s a terrific instance of a doc submit on LinkedIn:
Supply: Marketer Ideas
17. Hyperlink to your web site content material
Use LinkedIn as a strategy to generate site visitors to your web site. Whereas textual content posts carry out properly on the platform, it’s also possible to embody hyperlinks again to long-form content material in your web site, like a weblog submit, e-book, or different piece of content material.
Right here’s an instance of a LinkedIn creator summarizing, then sending readers to a weblog submit she wrote:
Supply: Sharan Phillora
18. Share job openings
Hiring? Your LinkedIn profile or firm web page is the right place to announce it. Share job openings and functions along with your viewers to extend the variety of candidates you see.
Right here’s an instance of what this might appear like:
Supply: Natalie Franke
19. Promote new merchandise, providers, or options
Showcase function or product launches as part of your LinkedIn content material technique. This may be a good way to get your connections inquisitive about making a purchase order or signing up.
Right here’s an instance of how you would share any such information out of your LinkedIn web page:
Supply: Visme
20. Bust a fantasy
I’m positive there are some myths in your trade that would use a little bit of busting. Subsequent time you see one perpetuated, contemplate turning it into a chunk of thought management content material you could share along with your viewers.
Check out how this creator used any such LinkedIn submit:
Supply: Sweta Sharma
21. Be topical
Create content material round a trending subject or time of yr to be topical and related. When sharing content material, at all times contemplate trade tendencies and even popular culture in an effort to increase engagement along with your posts.
Right here’s a terrific instance of a topical popular culture reference. Every summer season, the world is taken by storm by the fact TV present, Love Island, and this LinkedIn creator used the right meme of an islander from the present to create a related piece of content material:
Supply: Priyanka Naomi John
22. Share an opinion
Opinions. We’ve all obtained ‘em. Why not share yours along with your viewers?
This can be a nice strategy to place your self as a thought chief in your trade, sharing your ideas and opinions regarding your job or trade.
Right here’s an instance of an opinionated submit:
Supply: Sabreen Haziq
23. Share memes
Instagram and X/Twitter aren’t the one platforms for memes.
You may also add them to your LinkedIn posts as an eye catching visible. Memes are a key a part of any social media advertising and marketing technique as they enable you stand out whereas additionally sharing content material in a relatable method.
Right here’s a terrific instance of a meme getting used whereas nonetheless being knowledgeable submit:
Supply: Connie Searson
24. Create LinkedIn articles
You possibly can write and publish articles proper on LinkedIn’s platform. Make the most of this function by sharing beneficial insights or summarizing articles out of your web site, then sharing them in your LinkedIn feed.
Right here’s a terrific instance of a model using this function:
Supply: Visme
25. Share user-generated content material (UGC)
Do you will have clients who point out your model on LinkedIn? Repost that content material to share user-generated content material (UGC) along with your followers. This may additionally make your personal content material creation course of even simpler.
Right here’s an instance of a model sharing a consumer submit with their viewers:
Supply: Buffer
26. Spotlight firm accomplishments
Obtained some large firm information? LinkedIn is the right platform for letting your clients find out about it. Spotlight large firm achievements so your clients can have a good time with you.
Check out this instance to see how it may be executed:
Supply: MailerLite
27. Have some enjoyable
Combine work and play only a bit and let your hair down, particularly by means of your private model. LinkedIn content material doesn’t should be stuffy – it may be enjoyable and humorous, too.
Right here’s a terrific instance of a LinkedIn creator recognized for her social media trade updates. To throw her followers off a bit, she put collectively a enjoyable listing of pretend social media updates:
Supply: Annie-Mai Hodge
28. Use pictures
Photographs can be a good way to seize consideration. You possibly can share pictures, infographics, graphics, and extra.
Check out this LinkedIn submit to see it in motion:
Supply: Habito
29. Infuse humor
Be humorous! Think about forms of posts that may allow you to exhibit your humorous aspect — sure, even on LinkedIn.
Check out this instance to get a good suggestion of how one can infuse humor into work-related content material:
Supply: Chris Bakke
30. Highlight your crew
Whether or not it’s workers or colleagues, highlighting the folks you’re employed with showcases your appreciation and can be a pleasant strategy to acknowledge the exhausting work they do.
Take a look at this instance of an company proprietor tagging and highlighting the entire folks he works with:
Supply: Brooklin Nash
4 professional tricks to elevate your LinkedIn posts
Earlier than you’re prepared to begin, contemplate these 4 professional tricks to elevate your LinkedIn content material.
1. Begin with a hook
As Raviraj Hegde with Donorbox says, “On LinkedIn, the primary two strains are make-or-break for engagement — so open up with sturdy opinion, stat, or stunning perception.”
These two strains are key as a result of LinkedIn solely reveals just a few strains earlier than providing the “See extra” hyperlink. For those who don’t begin with an attention-grabbing hook, nobody goes to need to see extra.
Linara Samat, Content material Advertising Supervisor at Dig Insights, shares just a few ideas for a killer hook that she’s seen success with:
- An intriguing query: “What if AI DID steal our jobs?”
- A stunning stat: “Solely 3% of shoppers say they belief entrepreneurs. That’s lower than attorneys, bankers, and even automotive salespeople.”
- A relatable assertion/query: “Let’s be trustworthy, what was the very last thing you requested ChatGPT?”
- A scorching take — however like, truly scorching: “Content material is NOT king anymore. Distribution is.”
- A brand new play on a basic saying/thought: “Group is the brand new channel.”
2. Publish on the proper time
Timing may be every little thing while you optimize your social media posts. Be sure to’re posting at occasions when persons are shopping LinkedIn — like very first thing within the morning or on their lunch break.
Nevertheless, it’s also possible to flip to instruments like Hootsuite to search out optimum posting occasions, then schedule your content material to go reside throughout these home windows.
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3. Don’t be overly promotional
Out of all 30 of these concepts, solely a handful of them had been truly promotional in nature. You have to be constructing a community or neighborhood on LinkedIn, not utilizing your posts to do nothing however promote.
Tom Jauncey, CEO at Nautilus Advertising, explains, “Lead with worth, not ego. Individuals are not on LinkedIn to be pitched to; they’re there to study, join, and develop. Posts that actually matter ask questions, present data, or share an expertise everybody can relate to.”
4. All the time embody a CTA
All the time finish your LinkedIn submit with some form of key takeaway or name to motion. This may be so simple as “Inform me your ideas,” or as high-value as “Join our product to check this new function.”
Every of your posts ought to have a objective. Accompany that submit with a CTA that relates again to that objective, whether or not it’s engagement, neighborhood constructing, or clicks.
3 free instruments that can assist you brainstorm LinkedIn content material concepts
Whereas we’re large followers of our OwlyWriter AI that’s constructed into Hootsuite’s Writer, we additionally provide just a few free AI instruments that can assist you generate concepts for LinkedIn posts. These instruments will change the best way you construct your LinkedIn content material calendar.
Consider them as including an skilled copywriting assistant to your crew. And one who occurs to know the algorithm inside out, works at 10x pace, and at all times delivers.
1. LinkedIn Publish Generator
Nonetheless stumped for concepts of what to submit on LinkedIn? Put AI to give you the results you want and generate new, authentic content material quick with our free LinkedIn submit generator.
Powered by OpenAI’s ChatGPT 3.5 expertise, our LinkedIn content material instrument can write in dozens of tones, from frank to pleasant and every little thing in between.
2. Content material Concepts Generator
Brainstorming takes multiple mind. However nobody mentioned it needed to be a human mind!
Brainstorm with this free LinkedIn content material thought generator to get an countless provide of concepts. In contrast to people, it by no means will get mind fog.
3. AI Caption Generator
This free AI Caption Generator works for LinkedIn and 6 different social networks.
You possibly can even use the instrument to rephrase current captions you’ve already posted. Simply paste your current caption into the instrument, and it’ll spit out three new captions able to publish!
What to submit on LinkedIn FAQs
What’s the greatest content material to submit on LinkedIn?
There’s nobody greatest kind of LinkedIn submit to create. As a substitute, it’s necessary to create a stable combination of various content material sorts and concepts.
What’s the 4 1 1 rule on LinkedIn?
The 4-1-1 rule says that it is best to submit 4 items of content material sharing assets from others, 1 piece of your personal instructional content material, and 1 piece of promotional content material.
What content material performs greatest on LinkedIn?
Textual content-based content material truly performs rather well on LinkedIn. So do brief movies and doc posts. Hyperlink posts don’t carry out as properly, so preserve these to a minimal.
How usually ought to I submit on LinkedIn?
Goal to submit 3-5 occasions per week on LinkedIn, sticking with workdays, slightly than weekends.
Ought to LinkedIn posts be private or skilled?
Whereas your entire LinkedIn posts ought to have knowledgeable or work-related angle, you possibly can nonetheless get private and exhibit who you truly are.
Can I take advantage of AI to create LinkedIn posts?
AI is usually a nice assist with brainstorming content material concepts and outlining your LinkedIn posts. Nevertheless, many of the content material creation ought to be executed by you.
What’s a advisable submit on LinkedIn?
A advisable submit on LinkedIn may be something from sharing a fast anecdote out of your work day to highlighting clients and workers in your model web page.
Simply handle your LinkedIn Web page and all of your different social channels utilizing Hootsuite. From a single dashboard, you possibly can schedule and share content material (together with video), reply to feedback, and interact your community. Attempt it free right this moment.
