Morgan Wallen’s “Simply in Case” dominates Billboard’s Nation Airplay chart (dated Aug. 2) for a fourth week. It drew 30.4 million impressions (down 8%) July 18-24, in line with Luminate.
The tune, which marks the seventh of Wallen’s 18 profession No. 1s to guide for 4 weeks or longer, continues his dominant 2025: 31 weeks into the yr, he has dominated for 15 of these frames. Beforehand, his “I’m the Drawback” logged eight weeks on prime and “Love Someone” led for 3.
All three hits are from Wallen’s blockbuster LP, I’m the Drawback, which has led Prime Nation Albums for 9 weeks courting to its debut atop the Might 31 chart.
How is Wallen forging such a stronghold at nation radio? Three prime programming executives weigh in.
Tim Roberts, Audacy format captain, programming: “Morgan has been writing nice music that speaks on to the core viewers. It’s actual and weak and he admits in tune that he has flaws like everybody, so it’s genuine. He additionally has an ideal sense of who to put in writing with, co-writing usually with HARDY, ERNEST and different contemporaries who are also actual.
“Morgan has naturally mixed the whole lot he grew up on musically and melded it into one thing distinctive that’s simply comprehensible and catchy, and resonates emotionally. It connects mass-appeal. Lyrics are all the time the core of nation music and he delivers, which is why the viewers is loving him. Radio is giving the followers precisely what they need.”
Travis Each day, Cumulus Media, vp, nation: “If we’re simplifying what my job actually is, it’s to ship the content material our viewers desires. Typically that may be a actually concerned course of to determine, however with Morgan Wallen it couldn’t be easier. Morgan is what our listeners loudly and passionately need.”
Joel Raab, nation radio programming marketing consultant: “It’s Morgan’s world — we’re simply dwelling in it. He’s getting a lot airplay as a result of greater than half his songs check within the energy or super-power vary. The one drawback is that it’s difficult to schedule his older titles. We’ve needed to scale back our artist separation to generally as little as 20 minutes for Morgan to get his music on. However when you think about that the typical listener is listening for 10 minutes at a time, then a Morgan tune or two each hour isn’t an excessive amount of for, arguably, the most popular artist within the format.
“Is he burning in any respect? Not but, though the fervour for among the newer titles isn’t fairly as sturdy because it was a yr or two in the past. Radio is enjoying a lot Morgan Wallen as a result of his music is the best-testing persistently of anybody; plus, streaming and gross sales. When he has crossover hits, nation radio seems to do even higher, as pop listeners seemingly need to pattern extra nation when that occurs.”
