Social media and influencers

The worldwide social media advert market is anticipated to develop 12% this yr (Supply: WARC)

59% of entrepreneurs plan to companion with extra influencers in 2025 in comparison with 2024 (Supply: Sprout)

76% of social media customers say social content material influenced a purchase order resolution; this jumps to 90% when simply taking a look at Gen Z customers (Supply: Sprout)

41% of Gen Z customers use social media as their first supply when on the lookout for data; 32% flip to conventional search engines like google and yahoo whereas 11% use chat-based AI (Supply: Sprout)

Disclosure: Informa, which owns a controlling stake in Informa TechTarget, the writer behind Advertising and marketing Dive, can be invested in WARC. Informa has no affect over Advertising and marketing Dive’s protection.

The AI future

71% of entrepreneurs plan to take a position no less than $10 million into AI over the following three years, up from 57% in 2024 (Supply: Boston Consulting Group)

83% of CMOs have expressed optimism within the expertise, a 5 level improve from the yr prior (Supply: Boston Consulting Group)

Financial uncertainty

On a scale of 1-10, 51% of U.S. customers price their tariff considerations as an eight or greater (Supply: Kearney)

Regardless of financial worries, 66% of customers really feel they can pay for requirements and 48% really feel positively about affording non-necessities (Supply: Gartner)

42% of customers have determined to attend on making an even bigger buy in 2025, up from 28% in early 2024 (Supply: Gartner)

The CMO breakdown

84% of CMOs report issue in relation to growing and executing a advertising technique (Supply: Gartner)

Solely 15% of CMOs plan past three years (Supply: Gartner)

Common advertising budgets make up 7.7% of firm income, the identical as in 2024 (Supply: Gartner)

30.6% of whole budgets in 2025 are allotted to paid media (Supply: Gartner)

The rise of Gen Alpha

53% of Gen Alpha youngsters obtain an allowance, equating to $28 billion in direct spending energy (Supply: Horizon)

Gen Alpha is anticipated to have a $5.5 trillion world footprint by 2029 (Supply: Horizon)

90% of millennial mother and father with Gen Alpha youngsters agree digital content material has change into unavoidable (Supply: Horizon)

CTV’s vibrant facet

Digital video advert spend is projected to extend 14% from 2024, reaching $72.4 billion (Supply: IAB)

58% of whole video advert spending will go in the direction of digital video (Supply: IAB)

CTV is anticipated to develop 13% in 2025 (Supply: IAB)