X has offered some new knowledge on person engagement across the return to high school, and the way entrepreneurs can faucet into this expanded chatter to advertise related merchandise.

X’s “Again to Faculty” advertising information supplies an outline of posting exercise, which elevated final yr within the lead as much as the start of college. X has additionally shared an engagement timeline, together with numerous stats associated to how X customers work together, and use the app to information their buy selections.

X additionally highlights its numerous advert choices to contemplate, and key model companions which might be a part of its expanded Amplify program, which might help to spice up your marketing campaign efficiency.

I’m undecided that X could be the primary alternative for back-to-school advertising, however if you’re nonetheless mapping out your strategic method, these are some extra components to contemplate.

You possibly can obtain X’s full back-to-school advertising overview right here.