At Vulcan Submit, our writers obtain lots of of emails every day… every. These come from PR corporations, companies, and people, asking about occasion invites, media pitches, and extra.
Folks additionally attain out to us on social media to ask for protection, and our personal writers will discover their very own subjects within the wild to pitch at our editorial conferences.
All this to say—there are a lot of subjects we have to undergo, so how can you make sure that your model seems in our conferences?
It begins with standing out from the gang and pitching to us in a approach that actually captures our consideration and curiosity. However seems, not many individuals are assured in doing so.
That’s why we hosted The MVP Room, Vulcan Submit’s current occasion that’s all about greatest practices on the subject of pitching your story and acing an interview with the media.
And no, MVP doesn’t imply minimal viable product or most beneficial participant. Slightly, it’s referring to the Most Worthwhile Pitch.
Held at Colony’s KL Eco Metropolis coworking house, the occasion was particularly curated to handle factors like:
- Main “icks” if you pitch your corporation story to the media
- Do’s and don’ts in your storytelling/interviews
- Find out how to be “quote-worthy” and media-friendly interviewee
Meet the Most Worthwhile Companions who made this attainable
We’ve been eager about internet hosting a small, unique occasion like The MVP Room for some time now. However really, we solely actually began engaged on this occasion about two weeks in the past.
Whereas our crew deserves main props for making ready this occasion in such a short while, all this was additionally solely attainable due to our companions who graciously labored with us regardless of the quick discover.
To start with, Colony generously gave us their stunning house in Eco Metropolis, remodeling the occasion corridor on their higher degree into our MVP Room for the afternoon.
For many who aren’t acquainted with Malaysia’s coworking house ecosystem, Colony is without doubt one of the notable and premier coworking manufacturers domestically.
Established in 2017 and led by CEO Timothy Tiah, Colony is all about providing lux areas with a give attention to hospitality. Additionally they have areas in Mont Kiara and KLCC.
Dateen Catering additionally pulled via with some yummy teatime snacks, together with raisin buns, sandwiches, mini tarts and muffins, and a peach gum in longan and white fungus dessert.
The enterprise’ director, Betty, can also be the founding father of Dateen Catering’s sister model Kejap Meals, an area quick meals chain that serves Malaysian dishes.
Dateen Catering itself was established in 2007, specialising in high quality catering companies for company occasions, gatherings, and personalised bento field meals.
And naturally, to maintain us energised, we needed to have a contemporary provide of scrumptious espresso. Alex, the founding father of Metta Espresso, was there to brew cuppa after cuppa all through the length of the occasion.
Taking to the stage throughout the occasion’s opening, Alex shared that he’s a threat supervisor and insurance coverage specialist by occupation, however turned a barista and entrepreneur throughout the pandemic.
Amassing espresso machines from cafes that closed down throughout the pandemic, he began a aspect hustle as a contract barista in addition to renting out his machines.
For these internet hosting their very own occasions, be sure you attain out to those native companies!
Sharing our hottest tips about pitching and interviewing
Offered by Vulcan Submit’s managing editor, Sade Dayangku, the primary presentation’s title just about sums its objective: “You’re value understanding, right here’s find out how to get your story advised.”
An enormous a part of how to do this is by hooking the media with a story that stands out. One of many methods we shared was to inform your “why” in a approach that truly issues to others.
You would possibly assume that the entire “know your why” or “begin your why” recommendation is overrated, however you actually need to give attention to figuring out and articulating a “why” that isn’t simply self-serving, however issues to a wider viewers.
So, now you’ve received your foot within the door. The second section was all about following via with an excellent interview.
One among our suggestions was to anticipate, not keep away from. What does that imply?
Effectively, interviewers generally will ask arduous questions. Maybe we would ask about your monetary scenario, or about your opponents. Some companies’ intuition is to simply keep away from these questions, or your entire interview altogether.
However the reality is, we’re asking these questions not as a solution to be merciless or insensitive. We’re asking to offer you a platform to share your sincere reality with readers. As a result of if we’re questioning one thing, chances are high, the readers are questioning the identical factor.
So, strive to not keep away from these questions and as a substitute anticipate what skeptical readers would possibly really feel once they learn your insights. Lead with candidness and honesty.
Right here’s to telling higher tales
The occasion summarises the Vulcan Submit editorial crew’s years of expertise working with native startups, SMEs, and firms to inform their tales in an effort to encourage entrepreneurs and inform customers.
We hope our honest sharing resonated with those that gave us their time and a spotlight at The MVP Room.
Having imparted our insights, we hope that the companies and professionals who attended really feel extra outfitted than ever to pitch their enterprise to the media, and rating that interview with their most beneficial pitches.
- Learn different articles we’ve written about Malaysian startups right here.
