Sports activities engagement is a key driver of social media dialogue, although you seemingly wouldn’t presume that sports activities would play an enormous function in Pinterest, which is usually targeted on vogue and design-based content material.

But, as Meta indicators new sports activities partnerships, and X integrates gameday activations, Pinterest can also be seeking to dip into sports activities engagement, via a brand new sponsorship take care of the New York Liberty of the WNBA.

As defined by Pinterest:

“For the primary time, Pinterest is entering into the sports activities area as an official associate of 2024 WNBA Champion, New York Liberty. Collectively, the Liberty and Pinterest will encourage followers and have a good time ladies’s sports activities via unique content material, in-game experiences and group outreach, all reflecting the vitality of New York and its iconic group.”

And whereas it might not be an instantly logical connection, it would assist to enhance Pinterest’s branding, via on-court signage and expanded show.

Pinterest additionally notes that broader curiosity within the Liberty, and the WNBA normally, is rising within the app.

“Searches for ‘WNBA aesthetic’ and ‘New York Liberty’ are up 1,295% and 216%, respectively, whereas Liberty athletes are additionally redefining what it means to be skilled ladies athletes, and Pinterest shares that spirit by providing followers a platform to discover their identities and draw inspiration from the group.”

Certainly, Pinterest experiences {that a} vary of WNBA-related searches are steadily rising within the app.

Pinterest says that, other than common branding and sponsorship, it would even be partnering with the Liberty on initiatives for Nationwide Women and Girls in Sports activities Day, whereas it’ll even be refurbishing basketball backboards at native courts in New York. 

It’s an attention-grabbing partnership, and an attention-grabbing consideration for sports-related entrepreneurs, contemplating the expansion of sports-related engagement within the app.

In fact, quite a lot of that’s an extension of the game, in taking a look at WNBA-related fashion as properly. However that’s part of the broader sports activities as leisure package deal, and that might current new alternatives to your advertising efforts.