Irrespective of the way you take a look at it, ChatGPT has had a transformative affect on net utilization traits, and the broader tech business as an entire.

As a result of whereas generative AI instruments in an identical vein to ChatGPT have been in improvement for years, with Meta, Google, and plenty of others exploring the probabilities of AI tech, nobody had launched a user-friendly, conversational AI interface like ChatGPT, and that rapidly made the app synonymous with the brand new tech.

And whereas different AI fashions are bettering, and certain already surpass ChatGPT in capability and functionality, that first-mover benefit has been big for the platform, as you’ll be able to see on this newest overview from Visible Capitalist.

The chart beneath compares the online visitors information of the highest 10 web sites in April, as recorded by SimilarWeb.

As per Visible Capitalist:

“The ChatGPT.com website noticed a 13% enhance in month-to-month visitors in April 2025, with options like picture era choosing up reputation. In the meantime, different most-visited web sites like Google, YouTube, and Fb all noticed their month-to-month visitors decline in April. Wikipedia noticed the sharpest fall at -6.1%, probably signaling a slowdown in analysis exercise or competitors from AI-powered instruments like ChatGPT. Social media website X.com (previously Twitter) adopted with a -5.2% change in month-to-month visitors.”

So regardless that many different AI options are actually out there, ChatGPT remains to be gaining visitors, and changing into a key supply of knowledge for a lot of customers.

That factors to the shifting paths of on-line discovery, and the rising use of AI, for a lot of functions.

It’s value contemplating what which means for consumer behaviors, and the way that pertains to advertising and marketing approaches.