Apple is planning to extend the costs of its iPhone lineup set to launch this autumn, although it’s making an attempt to not make it appear as if the hikes are related to the U.S.’ tariffs on imports from China, The Wall Road Journal reported, citing nameless sources.

The corporate is contemplating as an alternative linking the value hikes to different developments, which could embrace new options and designs, the report mentioned, citing nameless provide chain sources.

Elevated tariffs are anticipated to value Apple $900 million within the third quarter, although the corporate has thus far not confirmed if the U.S.-China commerce warfare might influence the costs of its merchandise. The corporate can be now importing a bigger portion of its iPhones from India, relatively than China, to mitigate tariffs.

The U.S. and China on Monday, nevertheless, agreed to pause their respective reciprocal tariffs on one another for 90 days to permit time for additional discussions. Trump’s authorities has additionally introduced main tariff exemptions for the tech business, significantly for smartphones, laptops, laborious drives, and machines that make semiconductors, although a earlier 20% tariff on Chinese language items nonetheless applies.

Apple is about to debut an ultra-thin iPhone this yr, a number of retailers have reported beforehand.

The corporate can be mentioned to have extra bold plans for 2027. Come 2027, we would see the corporate’s putting off a cutout on iPhones altogether, per Bloomberg’s Mark Gurman.

The corporate plans to launch a “principally glass, curved iPhone” with no cutouts on the iPhone’s twentieth anniversary, Bloomberg reported. That might be becoming, given Apple started its final main redesign effort with the iPhone X in 2017, the smartphone’s tenth anniversary.