LinkedIn has change into a a lot larger focus for a lot of manufacturers over the previous 12 months, with the adjustments at Twitter/X fracturing the skilled social media panorama.

Certainly, LinkedIn has reported will increase in engagement throughout the board, with video, particularly, getting extra consideration within the app.

And should you’re seeking to put extra emphasis on LinkedIn, then these new insights from Socialinsider would possibly assist. The group from Socialinsider performed an evaluation of 1,000,000 LinkedIn posts, collected from 9,000 LinkedIn firm pages, to get the most recent information on common efficiency benchmarks, top-performing submit sorts, follower development charges, and extra.

You may take a look at the complete report right here, however on this submit, we’ll check out the important thing notes.

First off, the information reveals that carousel posts generate essentially the most engagement, on common, within the app.

As you’ll be able to see on this chart, in keeping with Socialinsider’s evaluation, carousel posts and doc attachments generate essentially the most engagement, adopted by video posts.

Although that does battle with what LinkedIn itself has reported. LinkedIn lately shared that video content material generates 1.4x extra engagement than different codecs, and that’s primarily based on the entire efficiency information, versus this extra restricted pattern. However that will additionally embody private pages. Socialinsider’s information pool solely contains firm pages, which could possibly be a related consideration right here.

The info additionally reinforces related findings from Metricool, which additionally discovered that video and carousel posts generate essentially the most engagement.

LinkedIn additionally discovered that carousel posts generate essentially the most likes:

Whereas polls drive essentially the most impressions:

So if you wish to maximize your LinkedIn efficiency, carousels, doc posts and movies ought to be in your agenda.

In fact, that is additionally relative to what you submit, and the relevance of every replace to your viewers, it’s not so simple as posting a majority of these updates and watching the likes roll in. However in alignment together with your broader content material technique, these are the codecs which are most certainly to resonate with the LinkedIn viewers, and enable you maximize your efforts.

Socialinsider additionally notes that smaller pages are seeing important follower development, whereas picture and hyperlink posts stay the most typical firm web page submit kind.

I’d think about that picture posts have change into extra well-liked over the previous 12 months, after LinkedIn made a change to its hyperlink preview format, which now implies that natural posts within the app get a a lot smaller preview picture, whereas promoted posts get the full-width picture.

The bigger picture stands out in-feed, and a few firm pages have reverted to posting a picture submit, with the hyperlink within the first remark. There’s no clear greatest follow strategy on this, when it comes to relative efficiency, however I’d hazard a guess that that is why picture posts are on the rise.

There are extra insights in Socialinsider’s full report, which offers extra in-depth evaluation of every facet.

You may take a look at the complete report right here.