What I’ve learned from Canadian music fans on my cross-country speaking tour – National

I’ve spent a piece of 2025 out on the highway doing sold-out talking engagements, protecting (to this point) Victoria and Nanaimo, B.C., to Ottawa. Fredericton, N.B., Halifax, Toronto and Whitby, Ont., are developing earlier than the tip of the month (solely Fredericton nonetheless has tickets) and there’s discuss of doing one thing in Quebec in additional factors east within the fall.

I name these talks “salons,” a possibility for like-minded music followers to collect to debate what’s on their thoughts relating to the present state of music, the trade, radio, expertise and extra. I additionally discover them very helpful as a result of I spend most of my time in a soundproof room speaking to myself with completely no thought if something I do and say has any affect on the general public. Like I inform audiences, there’s nothing like having a room stuffed with strangers inform you the reality about your work in actual time.

I’ve accomplished greater than 100 salons over the past 5 years, and I all the time discover it instructive to be taught what’s on the minds of Canadian music followers. Right here’s what I’ve discovered to this point.

The worth of live performance tickets is simply too excessive

It is a subject that comes up virtually each single time. Why is it so arduous to get a ticket today? Why do they price a lot? And the way excessive will costs go? Canadians love their stay music they usually’re extraordinarily annoyed by the hoops they’ve to leap by means of and the ticket-buying bots they must battle. Many imagine that Ticketmaster units the value of a ticket (it doesn’t; that’s the only area of the artist) and hate the idea of dynamic pricing (one other determination made solely by the artist). I’m additionally stunned at how many individuals imagine that Ticketmaster owns StubHub (it doesn’t, though Ticketmaster does have interaction in reselling tickets by itself platform).

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How lengthy will Canadian audiences be keen to pay greater and better costs for live performance tickets? If the folks I talked to are any indication, they’re already testing, deciding to spend their after-tax leisure {dollars} on necessities reasonably than enjoyable. If this sentiment spreads from my salons to the nation at massive, we might even see loads of non-sellouts this summer time, together with drastic last-minute drops in live performance ticket costs simply to fill the constructing.

Canadians nonetheless hearken to radio

They usually like it. Stats say that round 85 per cent of Canadians hearken to the radio each week and take into account it to be an vital a part of their leisure and knowledge habits. However these audiences have additionally informed me they’re apprehensive about the way forward for the medium, particularly relating to the rise of streaming. This normally results in a dialogue on how streaming doesn’t present any context to any tune served up by algorithms. Music followers nonetheless need to know the tales behind artists, songs, albums, scenes and sounds, one thing you don’t get from simply listening to a stream. Radio is excellent at offering that data, one thing for which music followers stay grateful.

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Canadians love Canadian music

Nearly each salon has included a dialogue of the state of Canadian music and CanCon rules. The lengthy and in need of it’s that there’s a very, very robust love for home music mixed with the ever-present frustration that some nice Canadian artists can’t appear to interrupt it in the US. As for CanCon — the thought of Canadian radio taking part in a minimal quantity of Canadian music every day — it isn’t actually a problem. Not like the ’70s and ’80s, when CanCon was synonymous with unhealthy music (effectively, within the ears of some), there’s robust musical nationalism on this nation. And after I level out that Canada is the eighth-largest music market on this planet (and the nation within the high 10 with the smallest inhabitants), there are all the time cheers.

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In relation to CanCon and streaming, there’s actual concern that Spotify, Apple Music, YouTube Music, and the remainder of them aren’t pulling their weight relating to selling Canadian music. If the folks behind Invoice C-11 need to know if their efforts have assist, they need to come out to one in every of these salons. They are going to be happy. And after I inform them that the federal government goes to carry public hearings on the way forward for CanCon, they get very excited. They need to present enter.

Synthetic intelligence is an actual concern amongst music followers

Each evening, somebody brings up the problem of how AI is affecting music. The group agrees that they don’t need to be bamboozled into liking one thing that was made by a software program program, though the dialogue does result in conditions the place AI generally is a great tool for songwriting and recording. We focus on how we’re on the identical stage with AI at present as we have been with sampling in about 1987. The regulation must catch as much as the expertise to stop abuse, rip-offs and the passing off of machine-made music as human. We’ll get there. I hope.

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Folks love storytelling relating to music

Every night inevitably has me telling some tales about artists, songs, albums and numerous private experiences I’ve had over my 44 years within the enterprise. Can Spotify present that service? Perhaps by means of podcasts, however there’s nonetheless nothing like having an actual, stay human inform you a narrative in particular person. These are my favorite moments with these salons. I’ve additionally discovered that there’s an actual thirst to grasp how music and the music trade actually work. The reasons behind how the star-making equipment works are greeted with rapt consideration.

Many venues I seem at have a resident canine

That makes me completely happy. I miss my bull terriers after I’m on the highway. Just a little canine time earlier than a present is all the time welcome.

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