Whatta man Jelly Roll is! The nation famous person seems in a hilarious new industrial for Zevia, a zero-sugar, zero-calorie pure various to soda.

Within the clip, shared on Monday (March 10), the “Want a Favor” singer pulls as much as an Fifties-looking fuel station in his pink pick-up truck. Two younger boys within the area close by watch in awe as Jelly Roll emerges from the automobile in gradual movement, operating his arms by way of his mullet as he portrays a basic nation man in a cut-off flannel, jean shorts, cowboy boots and black sun shades. Salt-N-Pepa’s 1993 hit, “Whatta Man,” performs within the background, including to the drama of the second.

“Jelly Roll? In a Zevia industrial? That is large,” one of many boys says because the star opens a close-by fridge and pulls out a Creamy Root Beer flavored beverage. “By selecting him because the spokesperson for his or her zero-sugar soda with zero synthetic components, Zevia is dismantling the notion that quote-on-quote ‘actual males’ can’t take heed to what goes into their physique.”

“Mr. Roll is now, fairly actually, the poster little one for candy authenticity,” the boy gushes — a lot to the confusion of his pal — as Jelly Roll takes a sip of his drink, burps and smiles into the digital camera.

For Jelly Roll, the partnership was a no brainer, as he’s been specializing in his well being in latest months, revealing on the finish of 2024 that he misplaced greater than 100 kilos over the course of the yr. “Making small, intentional decisions each day is an actual factor that I’ve honed in on and that has been so impactful throughout this course of,” he tells Billboard of his well being and wellness journey. “I believe it’s modified my skill to maintain up with my progress, because it has been an sincere dialog of ‘in that second’ which one is the higher choice to remain on monitor?”

He additionally simply liked filming the commercial. “What I liked about that is it felt like we received to essentially play into the skit and have some enjoyable with it,” he remembers. “After I received to do the season premiere of SNL this yr, I received to even be part of a skit, and this was one other model of having the ability to actually lean into having enjoyable with a personality. And everybody else on set was so recreation too which made it such an important expertise.”

 As for that “candy poster little one of authenticity” remark, he agrees. “One factor you’ll be able to say about me is that I’m me — even once I get probabilities to play up a personality — and I hope that comes by way of on this spot. What you see is what you get,” he says.

Watch Jelly Roll preserve it actual within the new Zevia industrial beneath.