TikTok Adds ‘Most-Loved’ Tag for Popular TikTok Shop Items

TikTok’s seeking to spotlight top-rated merchandise on the market within the app with the addition of a brand new “Most Cherished” tag on standard merchandise.

As you possibly can see on this instance, TikTok’s Most Cherished tag will probably be displayed on objects which have been well-received by different TikTok customers.

As defined by TikTok:

“Everytime you purchase on-line, odds are you hope your buy will probably be as described, arrive on time, and stay as much as its expectations. Perhaps you heard a good friend, colleague or member of the family converse extremely a few product you had been contemplating shopping for, or give kudos to their procuring expertise. That is what makes TikTok Store’s Most Cherished badge so helpful. When perusing the platform, customers can see which merchandise have earned a vote of confidence from those that have already purchased it – and are blissful they did so.”

The tags are very like your common star scores, although they’re extra particularly reserved for prime merchandise, primarily based on person suggestions.  

TikTok says {that a} vary of measurables will issue into its Most Cherished badge allocations, together with star scores, but additionally return charges, transport occasions, and general customer support suggestions. As such, customers may also help to enhance the procuring expertise for others in the event that they go away suggestions on their bought objects.

Based mostly on these knowledge factors, and general product reputation, TikTok might select to allocate the tag.

It’s one other step in TikTok’s broader in-stream procuring push, which it’s nonetheless attempting to activate in Western markets. In-stream procuring has been a giant winner for the corporate in China, the place on-line procuring is a a lot larger a part of the buyer ecosystem (In 2023, greater than 1 / 4 of China’s shopper items had been offered on-line, versus 19.4% within the U.S., at a lot greater general gross sales quantity).

The native model of TikTok has been a beneficiary of that, producing over greater than $US500 billion in gross sales in 2024 alone. TikTok, by comparability, generated over $30 billion in whole gross sales in the identical interval.

However TikTok’s in-stream gross sales are rising steadily, particularly within the U.S., and given the scope of potential that it’s already seen in its homeland, you possibly can see why TikTok is eager to maintain attempting out extra procuring choices and show markers within the app.  

TikTok says that it’s now allotted the Most Cherished tag to a variety of merchandise within the app, throughout a wide range of TikTok Store classes, together with electronics, workplace provides, books, private care, magnificence, dwelling items, vogue, and consumables.

It might be a great way to assist information customers on higher product buy choices, and assist TikTok generate extra gross sales in-app.

You’ll be able to learn extra about TikTok’s Most Cherished badge right here.