The AI Shift is Impacting Google’s Search Market Dominance [Infographic]

Amid the rise of ChatGPT, and conversational search extra broadly, Google is shedding floor as the important thing discovery platform on the net.

Nicely, by “shedding floor”, I imply that its share of the search engine market dropped beneath 90% for the primary time in a decade final yr. So it’s nonetheless by far the dominant discovery instrument, however the AI shift is having at the very least some affect on its core enterprise.

As you’ll be able to see on this new chart, created by the staff at Visible Capitalist, whereas Google has misplaced floor barely, Bing has elevated, which is presumably on account of Microsoft’s partnership with OpenAI, which has led to Bing’s integration of extra AI components (whereas ChatGPT additionally shows Bing outcomes).

Certainly, again in 2023, after Microsoft introduced the combination of ChatGPT outcomes into its Bing search engine, Bing downloads elevated tenfold because of this.

Lengthy thought of the “different” search engine, generative AI has made Bing extra related, although Google is working to counter that with its personal AI components.

Which, presumably, will make sure that Google stays the chief in on-line discovery, however it’s attention-grabbing to notice this shift, and to think about what the AI shift means for discovery transferring ahead.

Try the infographic overview beneath.