Is TikTok a spotlight of your social media advertising and marketing technique this yr?

Okay, it may not be the focus, given the cloud hanging over the app in America, the place it’s at the moment, technically banned, underneath the sell-off invoice. Nevertheless it does appear probably that Trump and Co. will work out a brand new deal to maintain the app in operation for People, whereas it additionally stays massively standard in each area the place it’s out there, particularly amongst youthful audiences.

Certainly, studies counsel that round 60% of teenagers use TikTok recurrently, greater than some other app, whereas customers additionally spend extra time, on common, utilizing TikTok than some other platform (even YouTube).

Its all-knowing algorithm retains customers glued to the app, whereas short-form video has grow to be the preferred type of media consumption throughout the board.

As such, TikTok ought to be in your agenda, particularly should you’re seeking to attain youthful markets.

To assist with this, the staff from Giraffe Social Media lately put collectively an summary TikTok adverts, and the best way to set your self up for optimum success with TikTok promotions.

Some useful information. Try the complete infographic under.