Spencer Pratt and Heidi Montag Pratt, as soon as identified for his or her rise to fame on hit actuality collection The Hills, are again within the highlight and taking on the music charts.
Montag’s 2010 album Superficial has hit No. 1 on iTunes’ all-genre songs and albums charts — 15 years after its launch. Her album beat Unhealthy Bunny’s new album Debí Tirar Más Fotos for the highest spot on the albums chart, and now she has launched her new observe, titled Prototype.
“Oh, you thought I used to be finished supplying you with new bops? I’m not!” she wrote on X asserting the brand new track on Thursday.
How did we get right here?
The observe comes after followers of the 38-year-old singer started streaming her music and began a social media marketing campaign to buy Superficial and assist the couple rebuild after they misplaced their house within the Los Angeles wildfires on Jan. 7.
Final Friday, Pratt posted a collection of pictures of their home within the Pacific Palisades on TikTok with the caption, “Please stream any of @heidimontag music on any platforms it’ll make an enormous distinction.”
He went on to put up quite a few movies to social media, encouraging folks to purchase the album so he may assist rebuild all the things they misplaced within the hearth, in addition to assist his dad and mom, who additionally misplaced their house within the fires.
Followers not solely started to stream and obtain the album however in addition they started to make use of songs from Superficial on TikTok to assist increase the visibility and get everybody concerned to point out their assist for the couple, famously often called “Speidi.”
On Saturday, Jan. 11, Montag shared a video of herself and her husband on the seashore, thanking her followers within the caption.
“Thanks to everybody streaming my music and supporting us! It’s prime 2 albums on US iTunes, number one us pop album! #63 world large iTunes album charts,” she wrote.
Superstar assist
Little did the couple know that that was just the start, as lots of their superstar mates continued to make use of Montag’s music to unfold the phrase on social media.
Kristin Cavallari, who appeared on The Hills, shared a clip of herself listening to Montag’s track Go Tougher. “Yesss my lady,” she captioned the put up.
Whitney Port, who was Speidi’s The Hills co-star, shared a video of herself dancing to Montag’s track, I’ll Do It. She mentioned she can be dancing to the track all day.
Flava Flav has posted many movies of himself listening to Montag’s music.
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“Doing my half to get Heidi Montag to #1,” he wrote on one among his TikTok movies.
Jenny McCarthy shared a video of her husband, Donnie Wahlberg, buying Montag’s album on Jan. 11.
“So shut. Another to get to primary! Let’s go! Donnie in da membership,” she wrote.
Paris Hilton shared a video of herself dancing to I’ll Do It together with her kids, London and Phoenix.
“Streaming @heidimontag. Heartbreaking to listen to they misplaced their house within the hearth. Sending love & assist to Heidi, @Spencer Pratt and their household Let’s all assist them & stream,” she captioned her put up.
Julia Fox shared a video of herself lip-synching to I’ll Do It, writing, “Maturing is realizing that Speidi was by no means the issue.”
Diplo shared a clip of him listening to Montag’s music on a aircraft, writing, “Spencer I’m about to hear this complete flight.”
Howie Mandel confirmed his assist by dancing to Montag’s music on TikTok.
Vanderpump Guidelines alum Jax Taylor shared a put up on TikTok telling his followers to assist assist Montag and Pratt by downloading her music.
“My buddy @Spencer Pratt misplaced his house within the fires. Throughout what’s been essentially the most horrific time in his life, he continues to be so constructive. Please contemplate supporting him and his household by downloading @heidimontag’s music. Sending my prayers to the Pratt household,” Taylor wrote.
What’s occurring now?
With all of the newfound recognition surrounding Montag’s music, she launched a brand new music video for the viral hit, I’ll Do It, which exhibits the pop star in some glamourous outfits.
“Thanks everybody who went on the iTunes charts,” Montag mentioned in a TikTok posted on January 13. “Thanks for the overwhelming love and assist for my music and actually rallying behind us at a devastating time and making it such a blessing. So, thanks for serving to assist us. For serving to construct us again up, serving to to encourage us, giving us that hope and religion and pleasure in such a darkish, darkish time.”
“So thanks a lot, number one,” she mentioned. “I can’t consider it, and it’s the 15-year anniversary of Superficial so the timing is simply loopy. It’s so loopy.”
Pratt and Montag have additionally appeared on many exhibits, and spoken to a number of information shops in regards to the devastating hearth that resulted within the longtime actuality TV couple shedding all of their materials possessions.
In an interview with Good Morning America earlier this week, Montag mentioned that when her husband informed her to seize something she wished to maintain, her thoughts went clean.
“I used to be like, ‘How do you select?’ You already know? My mind stopped working as a result of I used to be so overwhelmed with so many issues you may’t exchange. So I grabbed my children’ teddy bears,” a tearful Montag mentioned.
Pratt shared the feelings he felt watching his kids’s bed room burn on the cameras of their house.
“The worst was like our child’s room that was so magical,” Pratt mentioned. “We do story time every evening, it’s like our routine, a lot love is in there. Our son’s mattress began simply burning within the form of a coronary heart. The hearth began within the form of a coronary heart. I used to be like, ‘That is like, out of physique insane.’”
Additionally they shared that their house and their belongings weren’t insured attributable to their insurance coverage firm dropping them from their coverage.
“It’s a spot that you simply love that you simply reside, it’s a refuge from the world. And to have that be gone, it’s a very troublesome idea to proceed to day by day cope with,” Montag mentioned. “We have been home poor as they name it. We’ve got a home and all the things else is a hustle, is a grind. So yeah, we’re positively counting each greenback that we make. We’re working actually exhausting to take one journey a 12 months.”
“The fan assist has been such a lightweight in such a darkness for us,” Montag added. “It’s life-changing.”
However later this week, that fan assist continued and Montag landed herself a Time Sq. billboard amid all of the tragedy.
“This isn’t photoshop!!! International pop celebrity @heidimontag has a billboard proper now in time sq.!!!,” Pratt wrote on Instagram Wednesday. “Thanks @linktr.ee. The board is positioned at forty ninth and Broadway above the M&M retailer and can run each 100s or so!”
By January 16, Chart Knowledge revealed that Montag turned the primary artist to have a track and album attain No. 1 on US iTunes in 2025.
Montag has additionally shared that she’s been requested to carry out at music festivals and a brand new actuality TV present may very well be within the playing cards for the ability couple.
The Speidi renaissance exhibits no indicators of slowing down.
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—With information from The Related Press
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