Social media image sizes for all networks [January 2025]

Social media picture sizes appear to alter continually.

One second you might have the right cowl web page in your account. The subsequent, it’s been resized and appears all pixelated and flawed.

It doesn’t assist that details about official dimensions and picture sizes is more durable to search out than a civil dialogue on politics on Fb.

However, it’s not troublesome in case you seek the advice of this information to social media picture sizes on all essential social media platforms!

Under are the newest social media picture dimensions, as of January 2025.

Fast social media picture sizes

We go into extra element for each single community beneath, however this picture contains the social media picture sizes you most likely lookup most frequently.

Primary Instagram picture sizes

Profile picture: 320 x 320 px
Panorama: 1080 x 566 px
Portrait: 1080 x 1350 px
Sq.: 1080 x 1080
Tales and Reels: 1080 x 1920

Primary Fb picture sizes

Profile picture: 170 x 170 px
Panorama: 1200 x 630 px
Portrait: 630 x 1200 px
Sq.: 1200 x 1200 px
Tales and Reels: 1080 x 1920 px
Cowl picture: 851 x 315 px

Primary X (previously Twitter) picture sizes

Profile picture: 400 x 400 px
Panorama: 1600 x 900 px
Portrait: 1080 x 1350 px
Sq.: 1080 x 1080 px
Cowl picture: 1500 x 500 px

Primary LinkedIn picture sizes

Profile picture: 400 x 400 px
Panorama: 1200 x 627 px
Portrait: 627 x 1200 px
Sq.: 1080 x 1080 px
Cowl picture: 1128 x 191 px

Primary TikTok picture sizes

Profile picture: 200 x 200 px
Panorama: 1920 x 1080 px
Portrait: 1080 x 1920 px
Sq.: 1080 x 1080 px
Tales: 1080 x 1920 px

Instagram picture sizes

Instagram helps horizontally and vertically oriented photos. It additionally nonetheless helps sq. photos, which was what the platform was recognized for when it first launched.

This will increase your model’s choices. However it additionally makes picture dimensions slightly trickier to get proper. Comply with these tips to ensure your photos find yourself trying their greatest.

Instagram profile image dimension: 320 x 320 pixels

Instagram profile pictures are displayed at 110 x 100 pixels, however the picture information are saved at 320 x 320 pixels, so ensure that to add a picture that’s least that massive.

Regardless that the size are in a sq. format, Instagram profile pictures are displayed as a circle. Make sure that any parts you wish to concentrate on within the picture are centered in order that they don’t get cropped out.

Instagram put up sizes (feed pictures):

Panorama: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Sq.: 1080 x 1080 pixels
Supported side ratios: Wherever between 1.91:1 and 4:5
Really helpful picture dimension: Width of 1080 pixels, top between 566 and 1350 pixels (relying on whether or not the picture is panorama or portrait)

Ideas:

If you’d like your photos to look their greatest on Instagram, goal to add a picture that’s 1080 pixels extensive.
Whenever you share an Instagram picture that’s sized over 1080 pixels, Instagram will dimension it right down to 1080 pixels.
In the event you share a photograph that has a decision decrease than 320 pixels, Instagram will dimension it as much as 320 pixels.
In case your picture is between 320 and 1080 pixels extensive, Instagram will preserve that picture at its unique decision, “so long as the picture’s side ratio is between 1.91:1 and 4:5 (a top between 566 and 1350 pixels with a width of 1080 pixels).”
In case your uploaded Instagram picture is a unique ratio, the platform will routinely crop your picture to suit a supported ratio.

Useful resource: Discover ways to edit Instagram pictures like a professional.

Instagram picture thumbnail sizes:

Show dimension: 161 x 161 pixels
Really helpful add dimension: 1080 pixels extensive

Ideas:

Do not forget that Instagram shops variations of those thumbnails which can be as massive as 1080 x 1080.
To future-proof your Instagram feed and keep away from pixelation, add photos which can be as massive as doable.

Instagram Tales picture dimension: 1080 x 1920 pixels

Ideas:

That is a facet ratio of 9:16.
Importing a picture with a smaller pixel dimension (however the identical side ratio) means the Story will buffer shortly.
In the event you don’t use this ratio, the Story would possibly present with unusual cropping, zooming, or go away massive sections of the display screen clean.
Instagram Reels use this identical sizing.

Useful resource: Take your Instagram Tales to the following degree with these free templates.

Instagram carousel picture sizes:

Panorama: 1080 x 566 pixels
Portrait: 1080 x 1350 pixels
Sq.: 1080 x 1080 pixels
Facet ratio: panorama (1.91:1), sq. (1:1), vertical (4:5)
Really helpful picture dimension: Width of 1080 pixels, top between 566 and 1350 pixels (relying on whether or not the picture is panorama or portrait)

Instagram Reels sizes:

1080 x 1920 pixels
That is a facet ratio of 9:16.
Cowl picture: 1080 x 1920 pixels
Needless to say Reels are cropped to a 1:1 picture in your profile feed and a 4:5 picture within the residence feed.

Instagram adverts picture sizes:

Panorama: 1080 x 566 pixels
Sq.: 1080 x 1080 pixels
Minimal width: 320 pixels
Most width: 1080 pixels
Supported side ratios: Wherever between 1.91:1 and 4:5

Ideas:

Picture sizes for Instagram Tales adverts: 1080 x 1920 pixels

Ideas:

X (f.ok.a. Twitter) picture sizes

Tweets that embody photos constantly get extra click-throughs, extra likes, and extra Retweets than non-image Tweets. Actually, Tweets with visible content material are 3 times extra more likely to get engagement.

So, choosing the proper photos and creating nice visible content material for X (previously Twitter) issues. And, in fact, that features getting the picture sizes proper.

X (Twitter) picture sizes for profile pictures: 400 x 400 (advisable)

Minimal picture dimension: 200 by 200 pixels
Most file dimension: 2MB

X (Twitter) header picture dimension: 1500 x 500 pixels (advisable)

Ideas:

To future-proof the picture, it’s greatest to make use of the utmost dimension.
Header photos are cropped to a facet ratio of three:1.
Needless to say the best way header photos show modifications relying on the monitor and browser getting used.

X (Twitter) photos sizes for in-stream pictures: 1600 x 900 pixels (advisable)

Minimal dimension: 600 by 335 pixels
Really helpful side ratio: any side between 2:1 and 1:1 on desktop; 2:1, 3:4 and 16:9 on cellular
Supported codecs: GIF, JPG and PNG
Most file dimension: As much as 5MB for pictures and GIFs on cellular. As much as 15MB on the internet.

X (Twitter) card picture dimension:

X (Twitter) acknowledges when a put up features a URL. The platform then crawls that web site, pulling in content material, together with a picture for the abstract card. (That is the way it all works, by the best way.)

Minimal dimension: 120 x 120 pixels
Supported codecs: GIF, JPG, PNG
Most file dimension: 1MB

Ideas:

You possibly can check what your abstract card will seem like and see a preview utilizing the cardboard validator.
There’s a vary of various X playing cards, so additionally a variety of sizes. In addition to the common abstract playing cards, there are abstract playing cards with massive photos, app playing cards and participant playing cards.

X (Twitter) picture sizes for adverts:

Single and multi-image tweets: Minimal 600 x 335 pixels, however use bigger photos for one of the best outcomes.
Web site card picture: 800 x 418 pixels for 1.91:1 side ratio. 800 x 800 for 1:1 side ratio. Max file dimension of 20MB.
App card picture: 800 x 800 pixels for 1:1 side ratio. 800 x 418 pixels for 1.91:1 side ratio. Max file dimension of 3MB.
Carousels: 800 x 800 pixels for 1:1 side ratio. 800 x 418 pixels for 1.91:1 side ratio. Max file dimension of 20MB for 2-6 picture playing cards.
Direct Message card: 800 x 418 pixels for 1.91:1 side ratio. Max file dimension of 3MB.
Dialog card: 800 x 418 pixels for 1.91:1 side ratio. Max file dimension of 3MB.

Useful resource: Discover extra info right here on how one can promote on X (Twitter).

Fb picture sizes

Fb updates its design and picture dimensions continually. The very best technique to future-proof your model’s content material is to at all times add the highest-quality picture you may. Stick with Fb’s advisable file codecs for one of the best outcomes.

Fb profile image dimension: 170 x 170 pixels (on most computer systems)

Your Fb profile image will show at 170 x 170 pixels on desktop. However it should show as 128 x 128 pixels on smartphones.

Fb picture sizes for canopy pictures: 851 x 315 pixels (advisable)

Show dimension desktop: 820 x 312 pixels
Show dimension smartphone: 640 x 360 pixels
Minimal dimension: 400 x 150 pixels
Ultimate file dimension: Lower than 100KB

Ideas

To keep away from any compression or distortion, add a JPG or PNG file.
Use the advisable pixel sizes for the quickest load instances.
Profile photos and canopy pictures with logos or textual content work greatest when uploaded as a PNG file.
Don’t drag to reposition when you’ve uploaded your cowl picture.

Useful resource: Get extra tips about creating nice Fb cowl pictures.

Fb timeline picture and put up sizes:

Fb routinely resizes and codecs your pictures when they’re uploaded for the timeline to be 500 pixels extensive and to suit the 1.91:1 side ratio.

However keep away from pixelation or sluggish load instances by remembering these sizes:

Really helpful dimension: 1200 x 630 pixels
Minimal dimension: 600 x 315 pixels

Ideas:

In case you are sharing 2-10 photos in your model’s Fb put up utilizing the carousel show, photos must be 1200 x 1200.
This can be a 1:1 ratio.

Fb occasion cowl picture picture sizes: 1200 x 628 pixels (advisable)

Ideas

Fb picture sizes for panorama or 360 pictures:

Minimal picture dimension: Fb says that it must be “30,000 pixels in any dimension, and fewer than 135,000,000 pixels in complete dimension.”
Facet ratio: 2:1

Ideas

Fb routinely acknowledges and processes these photos based mostly on “camera-specific metadata present in pictures taken utilizing 360-ready units.”
Information for these Fb photos may be as much as 45 MB for JPEGs or 60 MB for PNGs.
Fb recommends utilizing JPEGs for 360 pictures and guaranteeing information aren’t larger than 30 MB.

Fb picture sizes for Fb Tales: 1080 x 1920 pixels (advisable)

Ideas

Fb Tales take up the complete display screen of a telephone. That’s a facet ratio of 9:16.
Don’t select a picture with a width smaller than 500 pixels.
For Tales with textual content, think about leaving 14% of the highest and backside text-free. (That’s 250 pixels.) That approach any call-to-action gained’t be coated by your model’s profile picture or buttons.

Fb picture sizes for adverts:

Sizes for Fb Feed adverts: At the least 1080 x 1080 pixels. Minimal dimension 600 x 600 pixels. Ratio 1.91:1 to 1:1. Most file dimension of 30 MB.
Sizes for Fb Proper Column adverts: At the least 1080 x 1080 pixels. Minimal dimension 254 x 133 pixels. Ratio 1:1. (Keep in mind: These are a desktop-only advert format.)
Fb picture sizes for Prompt Articles: At the least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Most file dimension of 30 MB.
Picture sizes for Fb Market adverts: At the least 1080 x 1080 pixels. Ratio 1:1. Most file dimension of 30 MB.
Picture sizes for Fb Search: At the least 1080 x 1080 pixels. Minimal dimension 600 x 600 pixels. Ratio 1.91:1 to 1:1. Most file dimension of 30 MB.
Fb picture sizes for Sponsored Messages: At the least 1080 x 1080 pixels. Ratio 1.91:1 to 1:1. Most file dimension of 30 MB.
Sizes for Messenger inbox adverts: At the least 1080 x 1080 pixels. Ratio 1:1. Minimal dimension 254 x 133 pixels. Most file dimension of 30 MB.
Sizes for Messenger Tales adverts: At the least 1080 x 1080 pixels. Ratio 9:16. Minimal width of 500 pixels.

Useful resource: Right here’s extra data on how one can promote on Fb.

LinkedIn picture sizes

Whenever you use LinkedIn for enterprise — whether or not it’s through your private profile or an organization web page — pairing your LinkedIn updates with photos has constantly been proven to extend feedback and sharing.

Stick with the advisable sizes beneath for greatest outcomes. And at all times ensure that to take a look at your profile and content material on a number of units earlier than finalizing.

LinkedIn picture sizes for profile pictures: 400 x 400 pixels or bigger (advisable)

Ideas

LinkedIn can accommodate pictures as much as 7680 x 4320 pixels.
And it will probably deal with information as much as 8MB, so add as massive as you may to future-proof.

LinkedIn picture sizes for private profile cowl pictures: 1584 x 396 pixels (advisable)

Ideas

Make sure that your file is smaller than 8MB.
Cowl pictures are cropped in another way on cellular and desktop. Make sure that to view your profile on each sorts of show earlier than finalizing.

LinkedIn picture sizes for firm pages:

Firm emblem dimension: 300 x 300 pixels
Web page cowl picture dimension: 1128 x 191 pixels
Life tab primary picture dimension: 1128 x 376 pixels
Life tab customized modules picture dimension: 502 x 282 pixels
Life tab firm pictures picture sizes: 900 x 600 pixels
Sq. emblem: At the least 60 x 60 pixels

Ideas

When posting picture updates to your organization web page, ensure that to make use of PNG or JPG photos.
Use a facet ratio of 1.91:1.
The advisable LinkedIn put up dimension is 1200 x 628 pixels.
This LinkedIn picture sizing additionally applies to LinkedIn Showcase pages.

LinkedIn picture sizes for weblog put up hyperlink photos: 1200 x 627 pixels (advisable)

LinkedIn customized picture dimension for sharing a hyperlink in an replace: 1200 x 627 pixels (advisable)

When pasting a URL into an replace, an auto-generated thumbnail picture could seem within the preview if one is obtainable, together with the article or web site title.

However, you may customise it by clicking the Picture icon beneath the textual content field and choosing a photograph out of your laptop.

Ideas:

The picture ought to use a 1.91:1 ratio.
Greater than the minimal of 200 pixels extensive.
If the picture width is lower than 200 pixels extensive, it should seem as a thumbnail on the left facet of the put up.

LinkedIn picture sizes for adverts:

Firm emblem dimension for adverts: 100 x 100 pixels
Highlight adverts emblem dimension: 100 x 100 pixels
Highlight adverts customized background picture: 300 x 250 pixels
Sponsored content material photos: 1200 x 627 pixels (1.91:1 side ratio)
Sponsored content material carousel photos: 1080 x 1080 pixels (1:1 side ratio)

Pinterest picture sizes

Pinterest profile picture dimension: 165 x 165 pixels (advisable)

Ideas

Do not forget that your profile picture will likely be displayed as a circle.

Pinterest picture dimension for profile cowl picture: 800 x 450 pixels (at minimal)

Ideas

Attempt to keep away from inserting a portrait picture into the quilt picture spot.
As a substitute, use a panorama picture with a 16:9 side ratio.

Pinterest picture sizes for Pins:

Facet ratio: 2:3 (advisable)
Sq. pins: 1000 x 1000 pixels
Really helpful dimension: 1000 x 1500 pixels
Max file dimension: 20MB

Ideas

Protecting the two:3 side ratio ensures your model’s viewers sees all of the picture’s particulars on their feed.
On the feed, Pins are displayed with a set width of 236 pixels.
If you wish to create Pins with a unique side ratio, know that Pinterest crops photos from the underside.
Each PNG and JPEG information are accepted.

Pinterest picture sizes for collections Pins:

Facet ratio: 1:1 (advisable) or 2:3
Really helpful dimension: 1000 x 1000 pixels or 1000 x 1500 pixels
Max file dimension: 10MB

Ideas

This format seems as one primary picture, above three smaller photos.
All photos will need to have the identical side ratio.
Collections seem in feeds on cellular units.
Each PNG and JPEG information are accepted.
Collections may also be an advert format on Pinterest.

Pinterest picture dimension for Story Pins:

Facet ratio: 9:16
Really helpful dimension: 1080 x 1920 pixels
Max file dimension: 20MB

Pinterest picture sizes for adverts and carousels:

App set up adverts: Similar specs as normal Pins. A 2:3 side ratio is advisable. 1000 x 1500 pixels advisable.
Carousel Pins and adverts: A facet ratio of both 1:1 or 2:3. 1000 x 1500 pixels or 1000 x 1000 pixels advisable. As much as 5 photos may be included in a carousel.
Buying adverts: Similar specs as normal Pins. A 2:3 side ratio is advisable. 1000 x 1500 pixels advisable.

Useful resource: Get some recommendation on how one can use Pinterest for enterprise.

Snapchat picture sizes

Snapchat adverts picture dimension: 1080 x 1920 pixels (at minimal)

Facet ratio: 9:16
File sort: JPEG or PNG
Most file dimension: 5MB

Snapchat Geofilter picture dimension: 1080 x 1920 (at minimal)

Facet ratio: 9:16
File sort: JPEG or PNG
Most file dimension: 5MB

Useful resource: Easy methods to Create a Customized Snapchat Geofilter

YouTube picture sizes

YouTube profile picture dimension: 800 x 800 pixels (advisable)

Ideas

Make sure that the main focus of your picture is centered for greatest outcomes.
Information must be JPEG, GIF, BMP or PNG. Animated GIFs gained’t work.
Photographs will render at 98 x 98 pixels.

YouTube banner picture dimension: 2048 x 1152 pixels (at minimal)

Facet ratio: 16:9
Minimal space for textual content and logos with out being lower off: 1235 x 338 pixels
Most file dimension: 6MB

Useful resource: Easy methods to make one of the best YouTube channel artwork (plus 5 free templates).

YouTube video dimension: 1280 x 720 pixels (at minimal)

Ideas

YouTube recommends that movies meant on the market or rental have a better pixel depend: 1920 x 1080 pixels.
YouTube requires movies to be 1280 x 720 pixels as a way to meet HD requirements.
This can be a 16:9 side ratio.

YouTube thumbnail dimension: 1280 x 720 pixels

TikTok picture sizes

TikTok profile picture dimension: 20 x 20 pixels (minimal dimension to add)

Ideas

Whereas 20 x 20 is the minimal add dimension, add a better high quality picture for future-proofing.

TikTok video dimension: 1080 x 1920 (portrait) or 1920 x 1080 (panorama)

Ideas

The perfect side ratio for vertical TikTok movies is 9:16. You can put up vertical movies with different dimensions, however the platform will add black bars to the highest and backside of the movies so they’re full-screen.
The perfect side ratio for horizontal TikTok movies is 16:9. Whenever you add a video with these dimensions, a Full Display screen button will seem that enables customers to view the complete video by flipping their screens sideways.

TikTok carousel picture dimension: 1080 x 1920 (for greatest outcomes)

Ideas

The perfect side ratio for Tik Tok carousel photos is 9:16 or 1:1, however you can even put up photos with a 4:5 ratio.

Why is it essential to get social media picture sizes proper?

Social media entrepreneurs have to get many issues proper when creating visible content material for social media.

You’ve obtained to ensure any photos you utilize don’t defy copyright legal guidelines. In the event you don’t have unique imagery, you’ve obtained to search out high-quality inventory pictures. And also you’ve obtained to determine which instruments on the market will help elevate your social media photos.

On prime of that, you’ve obtained to get your social media picture sizes proper. And getting that proper is admittedly essential as a result of:

It avoids pixelation and awkward picture stretching. And avoiding that retains your photos trying skilled.
Your pictures will likely be optimized for every social channel’s feed. This will help enhance engagement.
It ensures your viewers sees the complete picture. Incorrect sizing might lower off a few of your model’s messaging.
It may possibly future-proof your content material. Being in-the-know with social media picture sizes now might imply much less work in your model sooner or later, when community change up how photos show once more.

When constructing posts in Hootsuite, you by no means have to fret about getting the picture dimension flawed. You possibly can add and refine your photos utilizing Canva’s modifying instruments proper inside the Hootsuite dashboard. And the very first step of the method is choosing a network-optimized dimension in your picture from a drop-down menu.

Right here’s the way it works:

Log in to your Hootsuite account and head to Composer.
Click on on the purple Canva icon within the backside proper nook of the content material editor.
Choose the kind of visible you wish to create. You possibly can choose a network-optimized dimension from the drop-down record or begin a brand new customized design.

Whenever you make your choice, a login pop-up window will open. Check in utilizing your Canva credentials or observe the prompts to start out a brand new Canva account. (In case you had been questioning — sure, this function does work with free Canva accounts!)
Design your picture within the Canva editor.
Whenever you’re performed modifying, click on Add to put up within the prime proper nook. The picture will routinely be uploaded to the social put up you’re constructing in Composer.

Don’t really feel like memorizing all this data? Simply resize your social media photos for publication by means of Hootsuite Compose, which incorporates up-to-date picture dimensions for each social media community.

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