Everyone knows that Meta is he grand champion of the social media income stakes, however simply how dominant is Zuck’s social behemoth with regards to advert consumption, and the way different platforms stack up?

That’s the main focus of this visualization from Visible Capitalist, which compares the social media advert spend among the many main gamers.

The information is predicated on social advert spending within the first half of 2024, utilizing information sourced from app intelligence supplier Sensor Tower. So there could also be variances within the present time interval, and every app additionally has different sources of income. However  promoting is the place they make most of their cash, which makes this an indicative overview of the place they’re at present positioned.

An fascinating take a look at the state of play. You’ll be able to learn extra in Sensor Tower’s “State of Digital Promoting Report” right here.