Frozt, halal and vegan frozen fruit popsicle brand in Singapore

Glen Lee, a seasoned entrepreneur, had at all times been drawn to inventive methods to earn cash.

At simply 14, he earned pocket cash by promoting Pokemon buying and selling playing cards. This early hustle set him on a path of assorted ventures, together with operating a brief snow cone kiosk at East Coast Park when he was 23.

Nonetheless in college on the time, he realised his ardour for enterprise, and after graduating, he determined to open a brick-and-mortar store promoting shaved ice.

Working the store was no straightforward feat—Glen confronted lengthy hours, frequent setbacks, and even drove Seize between shifts to make ends meet.

Regardless of his willpower, the enterprise struggled, and after 4 difficult years, Glen made the powerful choice to shut it down.

Concurrently, a cell app enterprise he had began with associates didn’t pan out both, leaving him at a crossroads on the age of 30, questioning whether or not to proceed pursuing his entrepreneurial dream.

The culinary craftsman

Glen wasn’t the one one within the Lee household with a ardour for enterprise. His youthful brother, Terence, additionally had ambitions, however his path was totally different.

At 24, Terence turned down a level provide from NUS to coach at At-Sunrice Globalchef Academy, selecting to comply with his culinary ardour.

He began his personal burger enterprise, operating a stall at pasar malams and varied occasions. Though the expertise supplied priceless classes, Terence ultimately moved on, on the lookout for the following massive alternative.

Nonetheless, when Glen had the concept for Frozt, he knew he wanted somebody who understood meals and will elevate the idea. That somebody was Terence.

Glen satisfied his brother to hitch him, proposing that they mix their strengths—Glen would deal with gross sales and advertising, whereas Terence centered on product growth and high quality management. Collectively, they believed they may construct one thing particular.

“Whereas we didn’t begin Frozt with sturdy confidence, we did begin with ardour, willpower, and a willingness to be taught and adapt. And I feel that’s what’s sustained us and helped us carve out our place within the trade,” Glen informed Vulcan Put up.

The start of Frozt

Frozt began in 2018, however the thought had been brewing in Glen’s thoughts lengthy earlier than that.

Whereas operating his shaved ice store, Glen had experimented with popsicle recipes, impressed by the nostalgia of basic frozen treats like Air Batu and Sng Bao. These treats, made with synthetic colors and flavours, evoked fond recollections of childhood for a lot of Singaporeans.

Glen envisioned a more healthy, trendy model of those classics—popsicles made with actual fruits that retained their vibrant colors and nostalgic flavours.

The identify Frozt was born from this concept. Initially, Glen thought of “Frost,” but it surely felt too generic. As an alternative, he performed with the idea of “Frozen Treats,” which advanced into Frozt.

The aim was to create popsicles that weren’t solely scrumptious but additionally more healthy and interesting to each locals and vacationers.

Navigating by challenges

The preliminary technique for Frozt was to focus on vacationers at Singapore’s main points of interest, like Sentosa. Glen and Terence believed vacationers would recognize a style of native tradition by their nostalgic popsicles.

Nonetheless, the COVID-19 pandemic hit, and the inflow of vacationers disappeared in a single day. With gross sales plummeting to almost zero, the brothers needed to pivot shortly, specializing in the native market.

“We have been initially uncertain how effectively Frozt could be obtained by locals, however to our nice shock, the response was overwhelmingly optimistic,” he stated.

Singaporeans embraced the product, and Frozt’s motto—”Popsicles for Everybody”—started to resonate throughout a broad viewers.

A mix of custom and innovation

Though Frozt’s identification is rooted in nostalgia, it has a contemporary twist that units it aside. The popsicles are made with actual fruits and progressive components that cater to a extra health-conscious viewers, however the conventional essence stays intact.

Expertise additionally performs a task in elevating the Frozt expertise.

Final yr, the brothers launched a popsicle-carrying robotic at occasions, including a component of enjoyable and interactivity. Dubbed the “Frozt-Bot,” the robotic has been a success with prospects, enhancing the model’s playful picture.

The brothers additionally launched “Frozt Walkers,” whereby employees stroll round with cooler baggage of Frozt, providing prospects a singular and personalised expertise at occasions, including a particular contact to any event.

What really units Frozt aside is its dedication to enhancing the client expertise. The Frozt-Bot and Frozt Walkers aren’t simply gimmicks—they embody the model’s ethos of making pleasure by innovation.

Glen and Terence consider that whereas their popsicles are the product, they’re promoting happiness and recollections. The success of those signature improvements reveals how mixing custom with modernity could make a model stand out in a crowded market.

Growth and profitability

In the present day, Frozt is offered at almost 200 retail factors throughout Singapore, together with colleges, eating places, cafes, and vacationer points of interest.

The corporate’s progress technique is a mix of business-to-consumer (B2C) and business-to-business (B2B) fashions.

“The B2C market permits us to immediately join with our prospects. This has helped us construct a robust model presence and loyalty amongst particular person prospects.

“Alternatively, B2B partnerships are invaluable for scaling our attain shortly and effectively. Working with colleges, inns, and eating places not solely expands our buyer base but additionally helps us keep regular demand,” he shared.

The trail to profitability wasn’t fast. Glen and Terence spent 9 months on intensive analysis and growth, refining their recipes by numerous trials.

‘I nonetheless bear in mind these days vividly—we labored behind my shaved ice store, testing flavours and tweaking recipes endlessly. It felt like we lived in that kitchen.”

“We relied closely on suggestions from our common prospects, who grew to become our unofficial style testers. Their sincere opinions have been invaluable and guided us to refine and ideal our popsicles,” Glen added.

Frozt’s turning level got here when the brothers realised their product had achieved “product confidence.”

Repeat prospects, optimistic suggestions, and rising demand signalled that Frozt was greater than only a fleeting development—it had endurance.

Suggestions from prospects throughout early pop-up occasions and farmers’ markets was essential in perfecting their popsicles.

“It was a variety of onerous work, and never each occasion was worthwhile, however these experiences have been essential. It was additionally an effective way to create a buzz round our model and construct a loyal buyer base from the bottom up,” he stated.

Seeing individuals return for his or her popsicles validated the brothers’ perception of their product and fuelled their drive to continue to grow.

What’s subsequent for Frozt?

With the enterprise thriving, Glen and Terence stay centered on the longer term. They purpose to increase Frozt’s presence even additional, not simply in Singapore however doubtlessly past its shores.

Their long-term imaginative and prescient is to create a model that continues to evoke nostalgia whereas remaining progressive and related within the trendy market.

Frozt’s journey from a humble popsicle thought to a thriving enterprise is a narrative of resilience, adaptability, and the facility of household.

Glen and Terence Lee took classes from failures and turned them into shared success, making a product that not solely satisfies but additionally spreads pleasure.