As a result of originality is overrated. Or sensitivity round it’s. I don’t know.

Both approach, this week, TikTok has launched a brand new choice to share a brief, text-based “thought” within the app, that’s then displayed in a speech bubble sort show in your Tales bubble on the high of your inbox.

As you possibly can see on this instance, shared by Jonah Manzano, some TikTok customers are actually being prompted so as to add a thought, which is then displayed of their inbox within the high Tales feed.

It is also proven in your profile picture:

Look acquainted?

That’s as a result of it’s basically Instagram Notes, beneath a special identify, and in a special app.

Sure, TikTok’s basically copying IG’s Notes choice, which has been a success with youthful customers. However TikTok can’t name its model “Notes” as a result of that’s what it’s already named its separate picture sharing app, which you would possibly argue can also be a reproduction of IG.

I imply, it’s not likely, the format and UI are totally different. However the deal with sill pictures harks again to Instagram’s historical past, and may very well be seen as one other effort by TikTok to department into what’s historically been Instagram’s territory.

However actually, each TikTok and IG are just about the identical app as of late anyway.

Positive, folks use each TikTok and IG in another way, and totally different audiences will gravitate in direction of one or the opposite. However with 50% of the content material you see on Instagram now coming by way of AI suggestions, that are predominantly video clips, the 2 are very comparable of their choices. Although TikTok’s algorithm remains to be somewhat higher at responding to your pursuits.

However the two apps have been copying one another forwards and backwards for thus lengthy now that function replication nearly anticipated, so it’s no shock to see TikTok additionally incorporating IG Notes into its expertise.

So will it work?

I imply, it has on IG, in keeping with Meta’s reporting anyway, and which will nicely point out that it’ll be a winner for TikTok as nicely. So why not add it, and as a minimum, attempt it out?

TikTok’s presently testing the brand new choice out with some customers.