TikTok Launches In-App Experiences to Promote Sabrina Carpenter’s New Album

TikTok has launched a brand new in-app expertise to rejoice the launch of Sabrina Carpenter’s new album, which incorporates alternatives for expanded publicity within the app, in addition to bonus options for individuals who full varied in-app duties.

As you possibly can see in these photographs, followers will have the ability to entry unique options, like profile frames and results to point out their assist for Carpenter’s album.

Followers will even be eligible to be featured in an official “Fan Highlight” carousel once they share associated updates.

As per TikTok:

“Along with being featured within the Fan Highlight, TikTok followers who full all 5 interactive duties will obtain an unique profile body, absolutely immersing themselves within the new period. Followers will even get to make use of Sabrina’s unique Brief ‘N Candy TikTok impact, and if Carpenters are in want of some inspiration, they’ll run over to Sabrina’s web page to see what she’s creating alongside her followers.”

Carpenter has constructed an enormous following on TikTok, with over 19 million followers, which as soon as once more underlines the worth of the app as a music promotion automobile.

Certainly, a TikTok commissioned report revealed final November confirmed that TikTok customers are considerably extra more likely to each uncover and share new music content material within the app, whereas 75% of its customers additionally discover new artists by way of TikTok clips.

As such, it is a intelligent activation by Carpenter’s promotions crew, whereas they’ve additionally partnered with Meta on a brand new chat theme for Messenger.  

By way of basic advertising and marketing notes, this highlights the worth of TikTok for popular culture and music-related promotions.  If you happen to’re attempting to succeed in this viewers, it could possibly be price having a look on the dialogue and engagement round Sabrina Carpenter’s album, and contemplating the implications to your personal efforts.

TikTok customers will have the ability to entry the brand new expertise by looking “Brief n’ Candy” or “Sabrina Carpenter” on TikTok. Followers who touch upon a video containing the #SabrinaCarpenter or #ShortnSweet hashtag will even be proven a pop-up animation that guides them to the expertise.