X is trying to increase its publishing choices, with a brand new API replace that may allow exterior apps to facilitate post creation up to 4,000 characters.

That implies that third-party X publish creation and publish scheduling instruments will now have the ability to help longer posts, in step with the expanded posting limits introduced by X in February final yr.

Expanded posts, that are solely accessible to X Premium subscribers, are displayed as common posts within the X feed, with a “Present extra” immediate on the finish. Tapping on that may increase the posts to full measurement, with customers ready so as to add rather more than the unique 280 character restrict.

To be clear, there’s a distinction between X’s 4k posts, and its even longer X Articles possibility, which permits X Premium+ customers to publish Articles as much as 100k characters in size. Which is so much, someplace within the neighborhood of 30k phrases on common. X Articles are usually not accessible for posting by way of the X API presently (i.e. not accessible for creation by way of third-party apps), however that possibility can also be in growth.  

The enlargement is a part of Elon Musk’s “every thing app” imaginative and prescient for the app, the place individuals will have the ability to undertake extra features in-stream. Which can also be why he modified the identify from “Twitter” to “X”, as a result of in Musk’s view, “Twitter” was too restrictive, given the increasing performance of the app.

I imply, its total performance hasn’t actually modified a lot as but. However ultimately, X is hoping so as to add funds, after which construct on that basis with extra monetary instruments, which is able to then lengthen into purchasing, utilities funds, banking, and so forth.

On the similar time, X additionally desires to host extra content material instantly on X, which is why its decreased the attain and presence of hyperlink posts. So now, if you wish to maximize your X engagement, you’re finest posting direct to X as an alternative, and this new replace is one other step in the direction of enabling this from extra individuals and types.

However will that get extra individuals sharing long-form posts? I think it would, however I’m unsure that it’ll have a big impact. X Articles can be a much bigger addition, and I can see how some would possibly use this to publish entire weblog posts and articles to the platform. However I’m unsure that 4,000 character lengthy in-stream posts are a preferred possibility amongst X customers, no less than not but.

However clearly, many X Premium customers are posting longer copy of their updates, and this may cater to such utilization.  

Count on to see the expanded posting performance come to your favourite X administration platform quickly.