TikTok Solidifies Gaming Link With Gamescom Partnership

As a part of its continued effort to solidify hyperlinks with the gaming neighborhood, TikTok has introduced that it’s an official companion of gamescom 2024, which is among the world’s largest gaming conferences.

As defined by TikTok:

“The world’s largest video games occasion, gamescom, attracted over 320,000 gaming fanatics final 12 months. In 2024, the occasion will happen from August 21 to 25 in Cologne, Germany. Collectively, TikTok and gamescom will create unforgettable fan experiences earlier than and in the course of the occasion. These embrace the co-branded “Recreation on LIVE” in-app marketing campaign with creators and unique video content material in addition to large-scale out-of-home billboards at gamescom.”

TikTok will host a spread of tie-ins for the occasion, together with an IRL activation at gamescom, which is hosted in Germany, with reside streaming rooms, a devoted occasion stage (the place it is going to host talks and panels) and a Pokemon Go Health club exercise.

TikTok can even add varied in-app instruments to assist customers have interaction with the occasion.  

Given the broader affect of gaming in on-line tradition, it is smart for TikTok to boost its concentrate on gaming components the place it will probably, and it’s been working to spice up its enchantment to gaming creators, in varied methods. TikTok launched its first-ever international gaming occasion again in 2022, then adopted that up with its “30 Days of Gaming” showcase final 12 months, enhancing its concentrate on gaming-related content material.

TikTok’s younger viewers additionally has a powerful direct affinity with gaming, with 76% of energetic players within the app enjoying PC or console video games weekly. Which additionally pertains to TikTok content material. The #gaming hashtag within the app has been added to over 45 million posts, whereas gaming-related reside streams are considered, on common, round 76 million occasions per day on the platform.

With its concentrate on reside content material and facilitating engagement with traits, that is one other step to assist TikTok enamor players with its platform.