Attempting to get a deal with in your social media efficiency, amid ever shifting algorithms and components of platform focus?

This may assist. Hootsuite lately printed its Social Media Benchmarks report for Q2 2024, which relies on 100 social media profiles inside every market vertical, gleaned from Hootsuite’s consumer base.

The complete numbers, offered for a variety of industries, embody total impressions, viewers progress charges, engagement charges, and posting frequency.

So, on this case, the numbers are the common over a 30-day interval. So when you wished to measure your Fb Web page efficiency, you’d simply evaluate your 30-day stats with these figures.

It’s value underlining that this can be a comparatively small pattern dimension for every phase, with solely 100 profiles used. However that’s nonetheless sufficient to offer a extra particular goal in your sector, based mostly on common efficiency.

Hootsuite’s additionally included Instagram impression stats (once more over 30 days):

In addition to Fb and IG posting frequency numbers, to provide you an concept of how a lot content material every sector is producing.

There are, after all, a variety of things that may play into this, and there are not any definitive, prescriptive goal efficiency numbers to intention for. However as a comparability, and an outline of what you may anticipate, these knowledge notes do provide you with some measure of what different manufacturers in your class are seeing, and the way they’re reaching these figures.

The forms of posts you add additionally matter, how partaking your copy is, whether or not you’re utilizing video content material, all of those are extra issues.  

However the largest consider all of that is whether or not you’re driving precise gross sales out of your social media exercise.

The entice you may fall into is fishing for engagement, as a way to meet some commonplace benchmark, however actually, if what you’re doing helps to spice up your backside line, then it’s working in your viewers.

However if you would like some scope on the place different manufacturers are at, this knowledge might assist.

You possibly can take a look at Hootsuite’s full Q2 social benchmarks report right here.