As one other ingredient of its rising video content material push, X is testing a brand new choice that will allow customers to keep X videos flowing through, with out having to manually swipe to the following clip.

As you’ll be able to see in this example, shared by X News Daily, X is testing out a brand new “Auto Advance” choice for video playback, which, because it sounds, would routinely change to the following video add in-stream on the finish of every clip.

Which might make it simpler to look at X video content material in a extra “lean again” expertise, the place you’ll be able to simply change it on and let it play. And with X additionally enhancing its TV connectivity, that might additionally allow you to meet up with all the highest beneficial movies for you, every day, on the most important display screen in your own home.

Certainly, again in April, X launched its up to date Sensible TV app, which gives extra performance for TV viewing of X video content material.

Which is all a part of X’s broader “video first” content material method, that’s seen it drive vital will increase in consumption of its vertical video feed, whereas additionally signing unique content material offers with a spread of broadcasters to maximise consumer curiosity.

X’s broader view is that if it could actually present extra TV-like content material, that can allow it to faucet into the recognition of video engagement, evident in each different social app, which can then preserve extra customers glued to X.

And a key benefit for the app on this respect could possibly be real-time protection, and its ever-growing stream of updates from information occasions.

No different platform matches X’s capability on this entrance, and as such, Auto Advance could possibly be a great way to allow X customers to atone for the information of the day, by way of movies posted to X.

Over time, X can also be hoping that its Grok AI system will be capable to higher categorize content material, and supply a extra related expertise for every consumer. And if that works, with the ability to change on a steady stream of personally related video clips could possibly be one other strategy to sustain with the important thing information of the day in your area of interest.

Different apps have the identical operate, so it is sensible for X to comply with swimsuit, and supply one other approach for customers to devour video content material within the app.   

Auto advance has not been launched publicly as but.