It’s that point as soon as once more, when Microsoft tells us that LinkedIn noticed “file ranges of engagement” in the latest reporting interval, whereas providing no additional perception and/or qualification of that declare, and we’ve got to only settle for it and transfer on.

Lo and behold:

Why is that not a shock?

As a result of Microsoft at all times studies “file ranges” of LinkedIn engagement, and has achieved since 2018.

“Actually?”

Sure, actually. Right here’s a full monitor of LinkedIn’s “file engagement” updates:

• In October 2018, Microsoft reported file ranges of engagement and LinkedIn classes development of 34%
• In January 2019, LinkedIn classes rose 30% with file ranges of engagement
• In April 2019, LinkedIn noticed 24% classes development, with file ranges of engagement
• July 2019 – classes up 22%, file ranges of engagement
• October 2019 – classes up 22%, file ranges of engagement and job postings
• January 2020 – classes up 25%, file ranges of engagement
• April 2020 – classes up 26%, with file ranges of engagement
• July 2020 – LinkedIn classes grew 20% (no point out of file engagement this time round)
• October 2020 – classes up 31% with file ranges of engagement
• February 2021 – classes up 30%, file ranges of engagement
• April 2021 – classes up 29%, file engagement
• July 2021 – classes up 30%, file engagement
• October 2021 – classes up 19%, file engagement
• January 2022 – classes up 22%, file engagement
• April 2022 – classes up 22%, file engagement
• October 2022 – classes up 24% with file engagement
• January 2023 – classes up 18% with file engagement
• April 2023 – classes up 15% with file engagement
• July 2023 – classes up 12% with file engagement
• October 2023 – classes up 12% with file engagement
• January 2024 – classes up 12% with file engagement

After which as we speak’s consequence, a further 11% development in classes, with “file engagement”.

So one time, in July 2020, LinkedIn didn’t report “file engagement”, however in each different replace, for happening six years, LinkedIn has continued to see new file highs in in-stream interplay, in line with Microsoft’s monitoring.

“Is that even attainable?”

I don’t know, possibly. If you happen to hold including new customers, then total exercise would ideally additionally proceed to rise, and LinkedIn has saved including new members over this era.

In actual fact, the platform now claims to have over a billion members worldwide:

However there’s additionally a distinction between “members” and “customers”, and whereas LinkedIn might have much more folks signing up, that doesn’t essentially imply that they’re utilizing the app, and it actually doesn’t imply that they’re coming again each day.

I even have questions on this aspect, contemplating that LinkedIn shut down its Chinese language enterprise in Might final yr, which ought to have seen its member rely scale back by round 60 million. Nevertheless it didn’t.

That would make sense, I assume, if LinkedIn had been counting cumulative profiles created, even when they’re then deleted at a later stage. However that’s additionally not likely indicative of something.

The platform previously referred to as Twitter, for instance, claims to be internet hosting over 1.5 billion dormant profiles. Which, if it used LinkedIn’s reporting logic, would imply that X might declare to have over 2 billion “members”. But when these customers are usually not energetic, then it doesn’t actually matter, proper?

Regardless, LinkedIn is seeing “file ranges” of engagement, whereas its total income is up 10%, pushed, Microsoft says, by “all traces of the enterprise”.

Don’t ask questions, there are not any specifics right here. LinkedIn’s simply doing good.

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You possibly can take a look at Microsoft’s Q3 2024 report right here.