TikTok has supplied new perception into its European viewers, as a part of its newest EU disclosure reporting, which is required for its compliance with the EU’s new Digital Companies Act (D.S.A.) .
Below the D.S.A., all giant on-line platforms now want to supply common updates on their lively customers within the EU area, together with numerous different key transparency updates.
Which offers some attention-grabbing notes on moderation, person development and extra. You may take a look at TikTok’s full disclosure report right here, however on this submit, we’ll check out a number of the key notes.
First off, TikTok studies that it eliminated nearly 13 million items of content material between October and December final yr, with “Delicate & Mature Themes” being by far the largest driver of removals.
That was the primary motive in TikTok’s first EU transparency report as effectively, and it’s attention-grabbing to notice the tendencies in TikTok’s reporting round elimination selections.
When it comes to unlawful content material, TikTok noticed essentially the most person studies round “Monetary Crime”, with “Privateness Relates Violations” and “Hate Speech” additionally producing a variety of person suggestions. TikTok additionally studies that it banned over 3 million EU-based accounts within the reporting interval.
When it comes to moderation, TikTok studies having 6,287 folks devoted to the moderation of content material within the European Union as of the tip of December 2023. That’s up by a further 162 moderators on its preliminary report.
However this factor could also be of most curiosity, by way of normal perception:
TikTok studies that it has 142 million customers within the EU area, which is up on the 135.9 million it reported in October final yr.
TikTok does word that the specifics of its calculations right here might see some double counting, explaining that the person figures are for the functions of complying with its D.S.A. necessities solely, and “shouldn’t be relied on for different functions.”
However as an indicator of TikTok’s general utilization development, it’s worthy of word. TikTok is rising in EU utilization, although not quickly.
Germany, France and Italy are its key EU nations, with over 20 million customers in every. Additionally value noting that, with 170 million TikTok customers within the U.S., these two areas make up round a 3rd of its estimated one billion lively customers.
These are some attention-grabbing notes on TikTok’s EU operations, and its general recognition within the area. And if you happen to’re trying to attain European customers, the region-based notes might assist you to to higher goal your promotions.
You may learn TikTok’s full D.S.A. disclosure replace right here.
