YouTube Tests Alternate Color Feeds for Premium Users

That is an attention-grabbing experiment. In all probability not overly helpful, however attention-grabbing nonetheless.

Based on 9 to five Google, YouTube’s presently testing out a brand new approach to type movies, primarily based on the predominant shade of (seemingly) the thumbnail picture.

As you possibly can see on this instance, some customers are being prompted to “Create a feed of movies primarily based off shade”, which then offers a brand new, various feed of clips primarily based in your shade selection.

Customers within the experiment can choose both pink, inexperienced, and blue, with that choice then highlighted on the prime of the feed show.

Which looks like an odd approach to showcase video content material, which the 9 to five Google crew discovered:

“General, these feeds are slightly bizarre as I don’t assume colours in any manner correlate to the topic of a video, until YouTube has knowledge/testing that claims in any other case. The filters really feel like an expertise that may be extra at residence in YouTube Music.”

The experiment is definitely not totally new, with customers on Reddit recognizing the colour feed choice final 12 months, although in a barely completely different format.

Would that be useful, or useful, in your individual YouTube expertise?

I imply, the thumbnail picture could be something, and it could not correlate to the video content material in any manner, so I can’t actually see this being an interesting choice, exterior of the aesthetic profit on-screen.

Perhaps that’s it. Perhaps, some customers identical to seeing comparable coloured pictures, and that would then assist to enhance discovery in some contexts.

I don’t know, appears odd, however perhaps there’s one thing to it that I’m lacking.

The brand new choice is being displayed to chose YouTube Premium customers.