With Valentine’s Day quick approaching, TikTok has shared a brand new information to assist entrepreneurs faucet into the occasion, and create extra resonant campaigns in response to key developments amongst TikTok customers.
You possibly can obtain TikTok’s 9-page ‘Valentine’s Day For You’ information for your self right here (with e mail sign-up), however on this put up, we’ll check out among the key notes.
First off, TikTok shares insights into the recognition of the occasion within the app, highlighting the curiosity in Valentine’s Day amongst its customers.

That’s quite a lot of associated exercise, and it is sensible for manufacturers to faucet into this the place potential to maximise their advertising efforts.
TikTok additionally shares probably the most used hashtags across the occasion:

In addition to an summary of the merchandise that TikTok customers are most excited about in relation to Valentine’s Day celebrations:

There’s additionally a list of associated occasions and alternatives, offering some helpful pointers for manufacturers.
The ultimate aspect of the information seems to be at key planning pointers, together with one of the best advert sorts, key angles on your promotions, and important planning notes.

It’s information, with a spread of sensible pointers that may enable you increase your Valentine’s Day activations within the app.
If you happen to’re planning out your Valentine’s Day exercise, it’s price downloading the complete information to have a look.
You possibly can obtain TikTok’s ‘Valentine’s Day For You’ information right here.