Jeremy Allen White is coming in sizzling in 2024.

The star of The Bear, 32, is Calvin Klein’s latest underwear mannequin. The marketing campaign, shot by photographer Mert Alas, options the native New Yorker on the roof of a constructing, rocking each black and white briefs.

The advertisements, a part of the model’s spring 2024 marketing campaign, characteristic a collection of stills and movies. One of many latter — set to “You Do not Personal Me” carried out by Lesley Gore — reveals the wavy-haired actor rising from the constructing, stripping right down to his underwear and doing a collection of pull-ups. After placing a number of poses in entrance of the cityscape, channeling his internal Adonis, the tatted star falls completely onto an orange sofa as pigeons are launched.

No, it is not a dream. White advised GQ he has lengthy admired the model’s advert marketing campaign as a result of “they all the time get actually attention-grabbing folks” to mannequin. However he was shocked to be the one to get the decision. “I did not see this in my future essentially. Who grows up pondering, ‘Yeah, I will be in a Calvin Klein marketing campaign’?”

He credited his position as a professional wrestler in The Iron Claw for his rock-solid physique.”I used to be used to operating round in entrance of huge teams of individuals in my underwear due to [The Iron Claw]. So perhaps there was some psychological and emotional prep from that job,” he advised the identical outlet. He additionally famous that he had been sick with “a chest factor” the week previous to his shoot however was in a position to get in a last-minute run and numerous push-ups on the eve of the shoot.

White, whose star has exploded since enjoying chef Carmen “Carmy” Berzatto on the Hulu collection, has been in NYC this week along with his new girlfriend, singer Rosalía. Nonetheless, on Sunday he is anticipated in L.A. to attend the Golden Globes, as he is nominated within the Finest Efficiency by a Male Actor in a Tv Collection — Musical or Comedy class. The Shameless alum received within the class final yr, dedicating the win to his then-wife, Addison Timlin, with whom he has two daughters.

Traditionally, Calvin Klein is understood for its provocative advert campaigns promoting, properly, sexiness.

Again within the Eighties, a 15-year-old Brooke Shields brought about fairly a stir modeling the model’s denims whereas infamously uttering, “You need to know what is available in between me and my Calvins? Nothing.” The advertisements have been banned by native stations in New York Metropolis, together with CBS.

Mark Wahlberg grew to become an underwear mannequin for the model in 1992 — whereas then nonetheless often known as Marky Mark — and he courted controversy along with his pose.

The long run film star additionally posed with rising mannequin Kate Moss, who was topless for the shoot. She has since mentioned it was a lower than stellar expertise.

Moss continued to work with the model for years, turning into the face of the fragrance line Obsession the subsequent yr. The debut of that marketing campaign was shot by her then boyfriend Mario Sorrenti and featured many nudes. Moss’s advertisements for the model sparked the time period “heroin stylish,” and she or he was accused of glorifying thinness and drug use. Moss needed to deny utilizing heroin and being anorexic.

In 1995, a Calvin Klein denims marketing campaign that includes teen fashions, together with a then-15-year-old Bijou Phillips (ex-wife of Danny Masterson, daughter of Mamas and Papas singer John Phillips) — and others was pulled after critics in contrast it to baby porn. Dubbed the “teen porn” marketing campaign, shot by Steven Meisel, it was criticized by then-President Invoice Clinton, and there was a Justice Division investigation into it.

Michael Bergin famously took over for Mark Wahlberg because the face of the model’s underwear line. The model-actor appeared in campaigns with Moss. He additionally dated then-CK publicist Carolyn Bessette earlier than she married John F. Kennedy Jr.

The Calvin Klein torch was additionally handed to smoldering cleaning soap opera star Antonio Sabato Jr. within the late ’90s — with the 90-foot billboard in Manhattan’s Instances Sq. to show it.

Within the 2000s, Eva Mendes grew to become a Calvin lady. She posed in underwear in addition to the Secret Obsession fragrance marketing campaign. A billboard for an additional one among her advertisements, displaying her and a male mannequin greased up and in mattress collectively, riled up New York residents who likened it to pornography and needed it eliminated.

Justin Bieber grew to become the Calvin underwear man for advertisements within the 2010s, which have been additionally buzzy and parodied by Saturday Evening Stay.

The pop star later appeared in a star-studded marketing campaign together with Kendall Jenner, shot by Tyrone Lebon.

The Biebs additionally starred within the model’s fiftieth anniversary marketing campaign with now-wife Hailey in 2019.

Kendall and her sisters — Kylie Jenner in addition to Kim, Kourtney and a pregnant Khloé Kardashian— made posing for Calvin Klein a household factor in 2018. They have been featured in each the denims and underwear campaigns that yr. Kim launched her personal intimates line, Skims, the next yr.

Zoë Kravitz and mother Lisa Bonet additionally saved it within the household. They posed collectively for the model’s watches and jewellery line in 2016. That very same yr, Zoë additionally modeled in underwear.

Previous to White’s being named the well-known underwear man, Michael B. Jordan had the job in 2023.

Now White joins the ranks of those different well-known faces. He’ll even be magnified to new ranges on the model’s famed billboard in decrease Manhattan.