As Threads continues to realize momentum, particularly amongst journalists, a subsequent key step would be the improvement of an API, which is able to then allow direct publishing to Threads, in addition to scheduling, third-party analytics and extra.

And the Threads crew is engaged on this, with Instagram chief Adam Mosseri lately noting that they’re constructing a write API to start with.

A write API would allow third-party publishing to Threads, which will probably be a giant assist for social media managers seeking to handle yet one more platform inside their remit. But it surely wouldn’t facilitate analytics and different forms of perception choices as but.

The Threads write API is already in dwell testing, so it’s near launch, with the Threads crew now seeking to increase testing to accomplice and unbiased builders for additional examination.

Threads may even look to finally combine the ActivityPub API as nicely, facilitating extra open connectivity, nevertheless it’s not growing that possibility at this stage.

Threads has had a giant yr, racing to 100 million sign-ups in file time, then reaching 100 million month-to-month energetic customers months after launch. A lot of that success has come on the again of its connection to Instagram, and the huge amplification that Meta can present by way of cross-promotion of Threads to Fb and IG.

With out the Meta connection, it’s not clear that Threads can be so successful, whereas the divisive choices undertaken by Elon Musk on the platform previously often called Twitter have additionally performed an element in Threads’ rising recognition.

However is it , sustainable platform in the long run?

The Threads crew has already proven that it’s seeking to take a special strategy to app improvement, eschewing the same old pathway of amplifying probably the most partaking posts primarily based on uncooked metrics, and never including Trending Matters and even hashtags as we all know them.

Meta believes that it has a greater pathway to develop the subsequent billion-user app, nevertheless it’ll be attention-grabbing to see whether or not Threads can preserve its momentum in 2024 and past.

However both method, at 100 million or extra customers, it’s probably a consideration for companies already and an API can be a giant assistance on this entrance.