Trying to make TikTok an even bigger focus of your advertising and marketing effort in 2024?

This can assist. TikTok lately partnered with creator intelligence platform CreatorIQ to conduct an evaluation of the important thing elements that make for a resonant TikTok promotion, culminating in a 26-page report which covers a variety of key notes and suggestions in your planning.

You’ll be able to obtain CreatorIQ’s full TikTok adverts information right here, however on this publish, we’ll have a look at among the key notes.

The report is damaged up into 5 key pillars of TikTok adverts creation, which echo a lot of the very best recommendation that’s been shared for the platform over time.

CreatorIQ’s 5 key TikTok advertising and marketing notes are:

• Seize consideration from the beginning
• Foster a private connection
• Present your product in motion
• Use high-impact inventive parts
• Shut with a transparent name to motion

For every of those parts, the information digs deeper into tips on how to enact them, and the important issues of every, together with stats on effectiveness:

Recommendations on TikTok-specific tendencies and instruments:

In addition to case examine examples to underline every level:

It’s a helpful overview, with a variety of priceless notes, although the primary discovering, above all the inventive pointers and recommendation, is that established creators carry out higher for TikTok promotions.

As per CreatorIQ:

“The report discovered that creators overwhelmingly make the best-performing TikTok adverts, with suggestions carrying extra weight than conventional model ads and movie star spokespeople. In reality, after watching a creator-driven Spark Advert, 57% of TikTok neighborhood members say the creator is reliable, 56% say they’ll belief the model as a result of the creator shared it, and 71% say creator authenticity led them to purchase a product.”

So whereas there are a heap of sensible notes and pointers for growing the resonance of your in-app promotions – like this:

The important thing level of emphasis is that creators make higher TikToks, and thus, higher adverts, so partnering with related influencers in your area of interest remains to be probably a greater approach to go.

Some good issues, and a few priceless, data-backed suggestions, which may assist to get your TikTok promotion plan heading in the right direction within the new 12 months.

You’ll be able to obtain CreatorIQ’s full TikTok advertising and marketing report right here.