On November 9, 2023, Golden Display screen Cinemas (GSC) formally launched its new boutique cinema known as Velvet at Retail Park 163, Mont Kiara. 

Created in partnership with Alliance Financial institution, Velvet reimagines retro cinematic experiences, full with vibrant F&B and life-style choices. 

Drawing inspiration from the 60s, the decor in Velvet is an eclectic mixture of retro and fashionable designs. The house is crammed with plush inexperienced and orange cushions, and its partitions adorned with photographs of Hollywood celebrities. 

Apart from that, Velvet options an in-house bar serving each alcoholic and non-alcoholic movie-inspired drinks. As for meals, prospects can count on this boutique house to be like a restaurant, the place you’ll be able to order mild bites and dine at tables.  

In accordance with a spokesperson for GSC, among the treats that you could count on are Loaded Chili Wedges, Fried Hen Wings, Charbroiled Hen Tikka, Cajun Hen Quesadilla, English Trifle, and Inexperienced Tea Panna Cotta.

There may be additionally a karaoke machine, the place Velvet’s patrons can belt their hearts out to musical tunes from the previous and current. 

Via this, GSC’s CEO, Ms Koh Mei Lee informed Vulcan Submit that the model hopes to create an intimate social house for movie-goers and residents dwelling across the Mont Kiara neighbourhood. 

“My aspiration is that folks from the group will come right here usually. It’s sort of like a cinema the place everyone would know your title since you’re a daily,” she expressed.

“We wished to actually convey again the magic of cinema from the yesteryears, however reimagined for at the moment’s viewers. It’s a spot the place you not solely come to the cinema to observe motion pictures, but additionally a spot [that] you come to relax and chill out.”

With a complete of 163 seats over three film halls, Velvet will showcase a devoted line-up of Hollywood blockbusters. However what’s extra distinctive to this boutique cinema is its plans to showcase arthouse movies, cult traditional gems, overseas movies, and award-winning Oscar motion pictures that aren’t mass-marketed. 

As Mont Kiara is thought to boast a wealthy worldwide and expat group, Ms. Koh believes that such distinctive choices might be loved right here. “It’s a really area of interest market however there’s a marketplace for this and that is the place for that,” Ms. Koh expressed.

A brand new house for movie-goers

In partnership with Alliance, bankcard holders will be capable to get pleasure from unique advantages at Velvet, together with a 50% off deal for Velvet tickets from December 1, 2023 till February 28, 2024.

Based mostly on the press launch, you’ll even be handled to a free Velvet film ticket opening an Alliance Financial institution SavePlus account or bank card via the allianceonline Cell app.

“At Alliance Financial institution, we perceive that banking is extra than simply merchandise, transactions and cash issues, it’s about serving folks’s wants and objectives. Via this collaboration, we intention to reward our valued cardholders an array of unique advantages and privileges,” Mr. Kellee Kam, Group CEO of Alliance Financial institution, acknowledged within the press launch.

“Along with our like-minded associate, GSC, we are going to create a future the place our prospects’ leisure experiences are seamless, pleasurable, and crammed with pleasant surprises.”

Upon its grand opening, Velvet will host a gap promotion for patrons to get pleasure from, with differing charges for weekdays and weekends:

• RM140 for a pair of tickets (RM70 per pax) on Monday to Thursday
• RM180 for a pair of tickets (RM90 per pax) on Friday to Sunday  

As soon as the promotion ends, the usual ticket costs might be at RM200 for a pair of tickets (RM100 per pax). Every ticket consists of complimentary snacks and meals. 

Do observe that Velvet’s film halls solely present plush twin seats. As such, a lot of the seats are bought in pairs, making it particularly appropriate for {couples} or associates who wish to cosy up. Nevertheless, in keeping with the discharge, there might be a restricted variety of single seats out there should you’re within the temper to deal with your self.

This new boutique cinema by GSC might be open to the general public beginning the tip of November (or early December) this 12 months.

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Featured Picture Credit score: Vulcan Submit