President Joe Biden’s 2024 presidential marketing campaign created a Fact Social account on Monday, sending out a number of messages, identified on the platform as “truths.” And it’s an odd place for Biden to look, given the truth that it was based in 2022 by Donald Trump, the presumed nominee for the Republican ticket in 2024.

“Properly. Let’s see how this goes. Converts welcome!” the account tweeted on Monday afternoon.

The account, which is discovered below the deal with @BidenHQ, includes a profile picture of Biden with pink glowing eyes, a meme identified on-line as “Darkish Brandon.”

There was initially hypothesis that Biden’s new account wasn’t genuine, however Fox Information Digital verified with unnamed Biden marketing campaign officers that it’s the true deal, telling the information outlet they have been, “assembly voters the place they’re.”

However that’s an odd selection of phrases, contemplating that Fact Social is extensively thought to be a ghost city within the social media world. The positioning solely has about 600,000 month-to-month lively customers, in response to Reuters, in contrast with 528 million at X, the platform previously referred to as Twitter, and over 3 billion at Fb.

Fact Social is probably not attracting many customers, nevertheless it’s the one platform the place former president Trump continues to be constantly posting his private ideas, typically crammed with extremist rhetoric. Not too long ago, Trump has accused a number of media retailers of “treason” and stated he would take away their broadcasting licenses if he retook energy, and even advised that Mark Milley, a prime navy official who just lately retired, must be put to loss of life.

The Darkish Brandon meme is certain to upset some Trump supporters, who initially began calling the president “Brandon” after an extended and convoluted misunderstanding that caught fireplace again in 2021. The meme began after NASCAR racer Brandon Brown gave an interview the place folks have been shouting “f— Joe Biden” within the background and the interviewer apparently misheard the mantra, considering they have been shouting “let’s go Brandon,” to cheer on the motive force. From then on, “let’s go Brandon” grew to become code for saying curse phrases at Biden, and Donald Trump even began promoting “Let’s Go Brandon” merchandise.

However Biden supporters rapidly flipped the meme on its head, trolling conservative Trump voters with memes like “Brandon Sends His Regards” earlier than embracing photos of Biden with glowing pink eyes and dubbing him Darkish Brandon. The joke being that Biden, extensively referred to as a centrist Democrat, was really a far-left partisan who ruthlessly went after Trump supporters.

The Biden marketing campaign even sells t-shirts and occasional mugs with Darkish Brandon graphics, proving that whereas many individuals declare the web isn’t actual life, it truly is.