Pinterest Launches New Video Ad Campaign to Highlight its Value in Exploring Niches

Pinterest is launching a brand new video advert marketing campaign, which goals to showcase how the platform might help you dig into particular developments and pursuits, through varied area of interest ideas, beneath the banner of “It’s potential”.

As you may see on this instance, Pinterest’s new marketing campaign highlights how the platform can facilitate concept exploration and creation, by means of a spread of merchandise, recipes, concepts, and extra.

As defined by Pinterest:

“The [new campaign] reinforces how Pinterest is a mind-expanding platform that may enable you to see and seize new potentialities. Individuals want a spot the place they’ll broaden and evolve their pondering, arrange their concepts and collaborate on initiatives with the individuals they care about, all in an effort to finally take motion and enhance their lives.”

The brand new marketing campaign consists of 4 variations, every exploring a special curiosity.

“From planning a trip or the decor in your first shared residence to nailing the proper unfold for a Halloween social gathering or search for a 90s social gathering.”

The video advertisements will start showing from this week, whereas Pinterest can also be operating a “Chance Place” pop-up magnificence and DIY retailer in London so as to add a real-life factor to its pre-holiday push.

“Happening in London, UK, on September twenty ninth and thirtieth, the first-of-its-kind pop-up will permit guests to participate in mocktail making, get a (actual) tattoo, and upcycle home goods into model new assertion items.”

So you may go get a tattoo from Pinterest, in the event you’re within the UK. No phrase on whether or not it must be the Pinterest emblem.

It’s one other approach to showcase the worth of Pinterest as a discovery platform, and the way it might help customers discover particular pursuits, and create their very own customized variations of such, based mostly on Pin steering.

And as famous, with the vacation push arising, Pinterest is eager to showcase its potential worth to advert companions.