Simply at some point after saying they’re on the hunt for a reporter to cowl all issues Taylor Swift, America’s largest newspaper chain has now posted one other area of interest reporting job, masking none apart from Beyoncé.
In response to the job listings, every author will work principally for the Tennessean newspaper and USA At the moment, however their content material might be distributed throughout the complete Gannett information chain.
Each Swift and Beyoncé have main world excursions underway. Beyoncé’s Renaissance World Tour is about to finish subsequent month, whereas Swift’s Eras Tour will run by the top of 2024.
And whereas it’s not uncommon for newspaper chains to rent leisure critics and music reporters, it’s not usually {that a} reporter is assigned to cowl a single artist.
Nevertheless, Beyoncé and Swift each maintain an enormous quantity of cultural and financial sway and their followers – the Beyhive and Swifties, respectively – are identified to financially bolster whole cities when the performers come to city.
Beyoncé performs on stage headlining the Grand Reveal of Dubai’s latest luxurious lodge, Atlantis The Royal on January 21, 2023 in Dubai, United Arab Emirates.
Photograph by Kevin Mazur/Getty Photos for Atlantis The Royal
“At this level, Taylor Swift is mainly her personal economic system,” one Self-importance Truthful author put it.
The impression of her tour has been felt in each metropolis she has stopped at, promoting out stadiums, gracing followers with a 44-song set checklist spanning her almost two-decade-long profession and injecting hundreds of thousands of {dollars} into native economies with the gravity of her star energy.
In a Federal Reserve report revealed in July, the company discovered that “Might was the strongest month for lodge income in Philadelphia for the reason that onset of the pandemic, largely as a result of an inflow of visitors for the Taylor Swift live shows within the metropolis.”
Taylor Swift performs throughout in Los Angeles on Aug. 7 in the course of the Eras Tour.
AP Photograph / Chris Pizzello
Performing simply two reveals in Colorado led to a US$140-million enhance to the state’s GDP for the yr, in accordance with a report from the Frequent Sense Institute.
“The totality of Taylor Swift’s U.S. tour might generate $4.6 billion in complete shopper spending, bigger than the GDP of 35 international locations,” the report states.
The {qualifications} for every Gannett job learn the identical, and every itemizing invitations candidates with “a voice – however not a bias” to throw their resumes into the ring. The rent might be anticipated to report not simply on the small print and highlights of every singer’s excursions, but additionally on their fanbase, their impression on the worlds of music and enterprise, in addition to their cultural relevance.
Every job requires the reporter to have a willingness to journey extensively, too.
And whereas the listings have excited many followers and budding journalists, there’s additionally been a fair proportion of blowback, with many pointing to Gannett’s intensive layoffs in recent times, which included shedding six per cent of its information division final December.
— with recordsdata from International Information’ Kathryn Mannie
© 2023 International Information, a division of Corus Leisure Inc.
