Native espresso chain ZUS Espresso is internet hosting a novel occasion at Rumah Tangsi KL on September 9 from 10AM to 6PM to rejoice homegrown companies.
Referred to as Kampung Buatan Malaysia, the occasion options six native manufacturers. Apart from ZUS Espresso, there’s additionally BOH Tea, Inside Scoop, Farm Recent, Julie’s, and SYOK.
Because the identify of the occasion suggests, Rumah Tangsi has been remodeled right into a kampung-like area with every manufacturers having their very own cubicles.
Kampung Buatan Malaysia is part of ZUS Espresso’s Buatan Malaysia marketing campaign, which additionally contains ZUS Espresso’s new Tarik Collection of drinks. The Malaysian-inspired sequence features a Teh Tarik beverage made in collaboration with BOH Tea.
ZUS Espresso has additionally collaborated with Inside Scoop to launch three ice cream flavours impressed by in style ZUS Espresso drinks.
In a gap speech, ZUS Espresso’s COO, Venon Tian, expressed how Malaysians have traditionally considered “native high quality” as being synonymous with “poor high quality”. That is one thing the model goals to alter with its marketing campaign.
To deal with this damaging notion in the direction of “native high quality”, ZUS Espresso additionally launched a video not too long ago titled “ZUS Espresso On Trial: Buatan Malaysia?”, considered over 1.3 million instances on Fb and 1.9 million instances on YouTube on the time of writing.
Welcome to the pasar
Attending the preview of the free-to-enter kampung on September 8, we got an unique look into simply what will likely be supplied at Kampung Buatan Malaysia. Ranging from the surface, there was a Jom Cha truck providing icy drinks.
Getting into Rumah Tangsi, be ready to be greeted by an amazing sea of issues to discover and expertise. There was a ZUS sales space providing the brand new Tarik Collection of drinks, which incorporates Teh Tarik and Kopi Teh Tarik, each of that are completed with ZUS Espresso’s signature Velvet Crème.
There was additionally a Time Tunnel exhibition right here showcasing the historical past and progress of the ZUS Espresso model all through the years.
Main into the principle occasion area, an alleyway options Farm Recent merchandise, from their milk-on-tap bottles to yoghurts and extra.
Additional inside, the Inside Scoop sales space supplied the three ice cream flavours created in collaboration with the espresso chain, which have been Buttercrème Latté, Spanish Latté, and Matcho Latté.
Over at Julie’s, a plethora of biscuits and snacks could be discovered, whereas the BOH Tea space had heat cups of inexperienced tea accessible.
In keeping with a Fb put up by ZUS, there may also be a Lorong Makan ZUS and Pasar ZUS. The Lorong Makan could have meals distributors equivalent to The Bao Guys, Flaaah, Kinori, and extra.
In the meantime, Pasar ZUS will home small native companies equivalent to Dododots, Owlet Magnificence, Velvet Self-importance, and plenty of others.
Championing homegrown companies
When requested about why the occasion is simply open to the general public for in the future, Venon shared to Vulcan Publish that the choice was made by others on the crew and will should do with the prices of renting out the area.
Whereas we want the occasion lasted longer so extra Malaysians can expertise ZUS Espresso’s Kampung Buatan Malaysia, we’re glad to see homegrown manufacturers band collectively to showcase precisely what “native high quality” is all about, particularly forward of Malaysia Day.
All through the course of the occasion on September 9, there will likely be performances by Kaka Azraff, Syamel, and Andi Bernadee. These desirous about attending can RSVP now.
- Be taught extra about ZUS Espresso right here.
- Learn different articles we’ve written about Malaysian startups right here.
