New Artist Spotlight: Boston Artist ADVIKA Adds a Shot of EDM to Her Impressive Jazzy Pop/Jazz Fusion Style [Lyric Video]

At solely 20 years of age, the singer, songwriter and award-winning jazz musician generally known as ADVIKA has already made a major identify for herself with a powerful physique of labor that belies her age. She started releasing jazz-infused pop folks songs in 2020 as she entered the distinguished Berklee School of Music’s Digital Manufacturing and Design program, however her accolades as a vocalist, multi-instrumentalist and Carnatic singer started effectively earlier than her college-level research. She gained the the YoungArts award in jazz vocals and songwriting and carried out on the Newport Jazz Competition in 2018, the place she gained the Berklee Newport Jazz Competition Scholarship. She’s additionally a benefit scholar at Berklee. Think about not solely being recruited however paid to go to top-of-the-line music faculties on the planet.

One take heed to ADVIKA’s work and it turns into abundantly clear that there have been no errors at Berklee admissions. The factor that stands out probably the most must be her pitch excellent voice, even in her earlier work. Pitch excellent doesn’t even actually describe ADVIKA’s vocals: describe there’s pitch excellent, after which there’s completely flawless. Not a waver or a waffle in tone, but filled with emotion and poignancy, ADVIKA was destined to go far it doesn’t matter what degree he education reached.

It’s attainable that ADVIKA is so effortlessly in a position to attain these tones with such readability as a consequence of her Carnatic coaching: a type of Southern Indian classical music which is distinct from extra northern/Islamic fused music, Carnatic vocals give attention to a posh tonal system that have to be clear and pitch-focused as a consequence of what number of distinct notes there are within the scale. As a lover of jazz and its personal advanced vocal and tonal requirements, this can be how ADVIKA selected to pay homage to each east an west as she started to carve out her type. It actually means she doesn’t sound like anybody else within the pop world.

When it comes to her songwriting and composition, ADVIKA’s first releases are jazz and pop folk-based with only a trace of ambient digital construction and her additionally almost excellent viola work, her most up-to-date singles, “Come Again to Earth” and “Put Your Coronary heart Away,” see the gifted artist actually flexing her digital manufacturing muscle groups. With what appears like a tabla drum loop backing the observe in a nod to her South Indian heritage, ADVIKA pulls varied instrumentals in with an increasing number of digital programming because the observe goes on, writing the observe like a classical composition as is comes collectively. This complete tune is supposed to assist her goosebump-inducing vocals, that are additionally multi-layered to create a posh concord. The impact is chilling and emotive earlier than you even start to acknowledge the depth of the lyrics.

The lyrics describe the deep anguish of gradual separation in a relationship that when held a promise, watching them slowly detach themselves from one another. One holds onto the promise and hopes that the opposite comes again. And once they do resolve to come back again, it’s too late. There’s nothing left anymore. The strongest bonds might be ephemeral if not cared for and nurtured. The tune’s power builds all through, going from a mournful name to a realization of the top. -ADVIKA

Simply launched a few weeks in the past, ADVIKA’s “Put Your Coronary heart Away” additionally reveals her promise as an EDM/pop fusion artist. Setting her jazzy vocals to a disco home tune she additionally created herself, it appears even with all of the reward she’s gained in jazz and classical disciplines to this point doesn’t imply she plans to remain there. With a lot uncooked expertise and an already spectacular discography, the sky is really the restrict for ADVIKA, and it is going to be as much as her whether or not she needs to “Come Again to Earth” for us mere mortals.

“Come Again to Earth” and ADVIKA’s different gorgeous works might be streamed on her Spotify web page. It’s a great one to bookmark for future as effectively, as that is clearly just the start for this multi-talented artist.