If you happen to haven’t already mapped out your back-to-school advertising and marketing marketing campaign, you greatest get shifting, and this new information from Reddit might assist in your planning, with a spread of insights into what mother and father are looking for data on, and the way they’re more and more utilizing Reddit to help of their course of.

The 56-page information features a vary of pointers, which underline Reddit’s potential on this respect- amongst them being this:

“Reddit is the #1 platform mother and father come to for candid and unvarnished recommendation.”

Reddit has certainly change into a extra outstanding vacation spot for product analysis and perception, in a variety of areas, and based on Reddit, that additionally extends to oldsters, who often talk about all types of matters in communities like r/parenting, r/mommit, and r/askparents.

So whereas it might not be the primary platform that involves thoughts when pondering of attain mother and father, it’s truly gaining traction as a key data and reference supply, with the U.S. and Germany seeing the largest development in on-platform parenting dialog.

The brand new information features a vary of insights into how mother and father are partaking within the app, and the place to succeed in them, damaged down by completely different age and education teams.

The information additionally highlights key parenting matters of dialogue within the app:

And what sorts of merchandise they’re researching by way of subreddits:

There are additionally notes on precisely when these conversations achieve momentum, to help in your marketing campaign planning,

It’s a helpful overview, with a spread of suggestions, case research, and different notes that would assist you to optimize your back-to-school campaigns, on Reddit and in different apps.

Which is value noting. Whereas the main focus is on Reddit itself, the notes right here could be generically relevant, by way of the knowledge mother and father are looking for, and once they’re going searching for extra perception.

It might be value testing – you’ll be able to obtain Reddit’s full Again to Faculty Insights Information 2023 right here.